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🌀Alibaba to launch Tmall across Europe

Plus: US e-shoppers survey shows confusion over who actually sells the product

Happy Sunday! Welcome to the MarketMaze newsletter, where we bring you the latest news, statistics, and analysis from the E-commerce & Marketplace space so you can stay ahead of the curve. Each week, we'll send you an email covering all the information you need, and it will take just ~5 mins to read.

Today's write-up is 1259 words, a 6-minute read.

This week’s TL;DR:

1. 📰News: Alibaba to launch Tmall across Europe, a major shift in international strategy

2. 📊Stat: US online shoppers survey shows a strong frequency of purchases from marketplaces and confusion over who actually sells the product

3. 📖Headlines: Amazon, eBay, Vinted, Nike, Zalando, Uber, Airbnb and more!

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1. 📰 News of the week

Alibaba to launch Tmall across Europe, a major shift in international strategy

  • Alibaba plans to expand one of its key e-commerce platforms, Tmall, into Europe. Alibaba is piloting the Tmall project in Spain, with plans to expand across the continent.

  • The launch of Tmall in Europe reflects a significant shift in strategy. Previously, Alibaba's international push has focused on AliExpress, which lists goods that come from China and are shipped to Europe. Tmall in Europe would focus on selling local brands to local shoppers.

📓The Takeaway: Tmall in Europe could be a part of Alibaba's broader business restructuring. The company wants to split its business into six independent units, aiming for increased autonomy and faster decision-making. Alibaba is reportedly considering IPO of its Global Online Commerce Arm (Lazada, AliExpress).

Deep dive CNBC | Pymnts

2. 📊 Stat of the week

US e-shoppers survey shows a strong passion for marketplaces and confusion over who actually sells the product

  • US online shoppers remain passionate about purchasing via marketplaces. 44% of e-shoppers buy from online marketplaces at least weekly. 25% of e-shoppers have shopped on social media marketplaces like Facebook and Instagram.

  • Marketplace purchasing will likely be steady in the coming year. 66% of e-shoppers plan to purchase more or less the same from marketplaces, while 25% indicate more. 24% point out that they purchase exclusively from marketplaces.

  • Prices are the main reason to pick the marketplace or retailer. 46% of respondents admitted they didn’t know if a product was being offered by the marketplace or the seller. 50+% of e-shoppers indicated that they have ultimately purchased directly at the merchant's website after finding the product on a marketplace.

📓Takeaway: Online shoppers remain passionate about purchasing via marketplaces and marketplace purchasing will likely be steady in the coming year. Added expousure and product visibilty on online marketplace could serve as aquicition chanlle for retailers and lead to direct purchasing, which is likely to be more profitable for the merchant

Deep dive Digital Commerce 360

3. 📖 Headlines of the week

🛒Mass merchants

  • Amazon is testing the use of AI to generate product review summaries. Deep dive → CNBC | Insider

  • Amazon is reportedly preparing to launch its own NFT marketplace focused on offering digital collectibles linked to physical goods delivered to customers’ doorsteps. The initial launch (April 24th) was postponed for undisclosed reasons. Deep dive → Cripco @ Medium

  • Onbuy is building its competitive advantage by becoming a Merchant of Record and providing shoppers and sellers with an extensive range of payment options based on a partnership with Nuvei. Deep dive → eSeller365

  • eBay launches a beta AI plug-in that allows sellers to automatically generate text for their item descriptions based on product attributes to cut down on the time and effort required to list items. Deep dive → Retail Brew

  • eBay officially expands its Authenticity Guarantee service for streetwear. The authentication service now includes six categories (sneakers, watches, jewelry, handbags, and trading cards) in the US. Deep dive → HypeBeast

👗Fashion

  • Vinted after entering Romania in May, is strengthening its e-commerce delivery partnerships by signing deals with Inpost and Cargus. Deep dive → dlahandlu | trans.info | Cargus

  • SHEIN marketplace expands beyond fashion to appliances (e.g., portable washing machines), smart home (e.g., remote-controlled lighting), and home DIY products (e.g., bathroom and kitchen fixtures and wallpaper). Deep dive → Fashion network | Yahoo Finance

  • Nike added a sixth partner (Pro:Direct Sport) to its “connected” program, through which it quietly creates the future marketplace of sport. All members get member-exclusive products, experiences, and connected inventory, and Nike gets data and direct customer relationships across marketplace channels. Deep dive → RetailGazette

  • Zalando after exiting secondhand fashion platform, Zircle, in November 2022, Zalando is getting back into the circularity game. “The Art of Remade” clothes collection is created based on inventory that was not sold for more than two seasons. Deep dive → Yahoo Finance

  • Zalando introduced a new virtual fitting room that allows consumers to see how jeans will fit them on a 3D virtual avatar before they decide to purchase. The virtual fitting room experience allows consumers to create a 3D avatar by entering their height, weight, and gender. Deep dive → SourcingJournal

  • Sainsbury's aims at building a new online marketplace for high-street fashion brands. The UK’s second-biggest supermarket chain has been pitching to clothing brands the idea of selling on its website and in up to 60 of its larger stores. Deep dive → The times

🍔Food

  • Uber adds groceries and over-the-counter medical items to its Uber Health service. Uber plans to work with health plans and providers to prescribe food as medicine, following Instacart which in March 2023 launched a digital tool for doctors to prescribe food like they prescribe medication. Deep dive → Business Insider | Fast Company

  • Uber offers advertisers the opportunity to reach its customers with long-form video messaging, along with visuals across its Uber, Uber Eats and Drizly platforms. Deep dive → Chain Store Age

  • Uber to cease food delivery in Italy, exit Israel. Deep dive Reuters

  • Grubhub struggles to gain market share from competitors and lays off 15% of its corporate workforce, or about 400 employees. Deep dive → CNBC

  • Glovo courier in Poland boldly claims to earn EUR 7.5K monthly by making approximately 80 deliveries daily. Deep dive → Boop

📦Other

  • Uber to bring Uber Carshare to Boston and Toronto in the coming months. Uber Carshare, launched in Australia, allows people to borrow a nearby car for hours (or days) or rent their own cars for cash. Deep dive → Entrepreneur | USA Today

  • Etsy continues to test search inserts in Sellers' Photos. The label "related searches" is being tested at the top of the product photo. Deep diveEcommerceBytes

  • Airbnb aims to attract large short-term landlords. The real-estate program, launched in the U.S. in November 2022 with about 175 buildings in 25 markets, now has 260 properties in 40 markets. Deep dive → WSJ | Airbnb

  • Airbnb launches a total price display to address hidden fees and increase affordability. Deep diveBeststocks

  • Mediamarkt to launch subscriptions for electronic device repairs, regardless of where they were bought. The subscription potenitally to be a part of the marketplace that is currently live in Germany, Austria, and Spain. Marketplace roll-out is planned in the near future in at least 2 other countries. Deep dive → Stadt bremerhaven

That’s all. See you next week!

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Author

Artur Stańczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that co-launched 3 start-ups

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