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  • ๐ŸŒ€ Amazon Supply Chain could become the new AWS. How it actually works?

๐ŸŒ€ Amazon Supply Chain could become the new AWS. How it actually works?

Plus: State of the EU Fashion & Beauty market in 2022. Who is winning?

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Today's write-up is 1,897 words, a 6-minute read

This weekโ€™s highlights:

1. ๐Ÿ“ฐNews: Amazon Supply Chain could become the new AWS. How it actually works?

2. ๐Ÿ“ŠStat: State of the EU Fashion & Beauty market in 2022. Who is winning?

3. ๐Ÿ“–Headlines: Amazon, AliExpress, Alibaba, Empik, eBay, Shein, Zalando, Depop, Uber Eats, Instacart, Deliveroo, Swiggy, Boots, Shop Circle and more!

4. ๐ŸŒŸSpotlight: Athlete investing marketplace, digital and physical fashion marketplace, secondhand furniture and art marketplace

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1. ๐Ÿ“ฐ News of the week

Amazon Supply Chain could become the new AWS. How it actually works?

Last week, Amazon introduced Supply Chain by Amazon, that will expand its logistics and fulfillment business beyond the marketplace allowing sellers to distribute products e.g. cross border or/and to physical stores

๐ŸŒ Lets first break Supply Chain down to 3 layers:

  1. Freight and Logistics: Facilitate the smooth import of goods from factories and local suppliers.

  2. Distribution and replenishment: Store goods and supply them for sale not only on Amazon (AMD) but also across various sales channels, including physical stores (MCD).

  3. Delivery: Covers both Amazon's FBA (Fulfillment by Amazon) and other channels via MCF (Multi-Channel Fulfillment) and Buy with Prime.

๐Ÿ“ฆ Key change: Two-Tiered Warehousing System!

  1. Amazon Warehousing Distribution (AWD): For long-term storage and resupplying fulfillment warehouses.

  2. Fulfillment by Amazon (FBA): Initially for warehousing and fulfillment, now predominantly for fulfillment. These two tiers can operate independently.

๐Ÿ“ˆ Investment strategy: Over the years Amazon has been carefully collecting important capabilities across the Supply Chain.

  • ๐Ÿค– Automation of Intralogistics: Intralogistics involves managing information and product flow within fulfillment or distribution centers. Amazon, a supply chain leader, holds a strong presence here, evident in its substantial portfolio of patents. Many of these patents focus on automating intralogistics, optimizing fulfillment center layouts for efficiency, and implementing inventory-level detection. Remarkably, Amazon has filed 114 such patents from 2018 to March 2023, being surpassed only by Walmart (199) and IBM (188).

  • ๐Ÿ›ซ Revitalizing the Middle Mile: The middle mile is the phase of the supply chain that transports goods from distribution centers to fulfillment centers, encompassing ocean, air, and ground freight. This segment has gained prominence due to strained supply chains, impacting retailer profits. Amazon excels in middle-mile services, thanks to substantial investments in proprietary freight technology and air cargo that enables the fast shipping associated with Amazon Prime.

  • ๐ŸŒฟMaking the last mile more sustainable: Fuel costs typically constitute 15% of last-mile expenses, with fluctuating prices often driving up this expense. Switching to electric last-mile vehicles can cut fuel costs by over 50%, drawing attention from major fleet operators. Amazon, with its 2040 net-zero emissions goal, has already taken significant steps in electrifying its delivery fleet and investing in sustainable mobility.

๐Ÿ““Comments:

While sellers are responsible for sourcing manufacturers and suppliers and handling sales channels, Amazon can now manage the rest. While there are still gaps in the services stack (e.g. custom packaging that Packhelp could help with ๐Ÿ˜ƒ) most of the Amazon sellers will benefit from these services.

However, the real game-changer is opening these services to those not on Amazon. If Amazon can entice them to participate, even if they don't sell on Amazon's platform, it transforms Amazon's supply chain into an AWS-like powerhouse.

2. ๐Ÿ“Š Stat of the week

State of the EU Fashion & Beauty market in 2022. Who is winning?

Cross-Border Commerce Europe unveiled the second edition of "Top 250 Fashion & Beauty Retail Europe," a yearly ranking spotlighting the prominence of the online fashion and beauty sector in e-commerce

Key takeaways:

  • ๐ŸŒ Market overview: In 2022, the total online B2C retail market in Europe reached an impressive โ‚ฌ729B. Fashion and beauty accounted for 17 percent of the overall B2C online retail sales (โ‚ฌ486B). Online sales (B2B & B2C + C2C) constitute for 25% of the entire fashion and beauty market (โ‚ฌ122B).

  • ๐Ÿš€ Growth projections: The EU's online fashion and beauty market generated a staggering โ‚ฌ122B in 2022 and is projected to soar to โ‚ฌ144 billion by 2026 (+18% growth over 4 years period).

  • ๐Ÿ”„ C2C Revolution: Notably, the ascent of C2C marketplaces, offering sustainable second-hand fashion and resale options, is a driving force behind market growth. The resale market is set to explode from โ‚ฌ15.1B to โ‚ฌ21.4B by 2026, with a remarkable 42% growth over that time (9% CAGR)! It's expected to account for 1/6 of online fashion and beauty sales, and a striking 1/3 of marketplace GMV!

  • ๐Ÿฅ‡ Top Players: Zalando took the crown in 2022 as the largest fashion marketplace, while Notino reigns as the leading beauty retailer. Sephora is the largest Beauty marketplace. Interestingly, Zalando commands a larger online fashion market share (9.8%) compared to Amazon (8.3%).

  • ๐ŸŒŽ Country-specific insights: Cross-border analysis revealed patterns in specific countries like the United Kingdom, France, and Germany. British consumers favor American and Chinese companies, while German and French consumers lean toward European ones.

3. ๐Ÿ“– Headlines of the week

๐Ÿ›’ Mass merchant marketplaces

  • ๐ŸŒŽ Amazon introduces a generative AI tool for sellers, aiding them in crafting product titles and listings by generating content based on provided keywords or sentences. Deep dive โ†’ Amazon | CNBC | Zdnet

  • ๐Ÿ‡บ๐Ÿ‡ธ AliExpress in partnership with Splitit to offer โ€œpay after deliveryโ€œ service. This follows a successful rollout in countries such as Germany, Spain, France, Italy, the Netherlands, the U.K. and Australia. Deep dive โ†’ Thepaypers

  • ๐Ÿ‡ช๐Ÿ‡บ Amazon launches the Sustainability Solutions Hub to help sellers with their product and packaging sustainability efforts by providing them a dashboard to track data and progress with Amazonโ€™s sustainability programs (Climate Pledge Friendly, Amazon Renewed and Ships in Product Packaging). Deep dive โ†’ Recycling Today

  • ๐Ÿ‡จ๐Ÿ‡ณ Alibaba opens its AI model to the public. AI model, with capabilities similar to OpenAI's ChatGPT, was primarily available for enterprise testing. However, Alibaba has now gained regulatory approval to release Tongyi Qianwen to the public. Deep dive โ†’ Reuters | Techloy

  • ๐Ÿ‡ต๐Ÿ‡ฑ Empik partnered with Octopia to boost its international expansion. Octopia is a full marketplace ecosystem with services ranged from building marketplace, recruiting sellers, connecting with other marketplaces and logistics optimization. Deep dive โ†’ Octopia Linkedin

๐Ÿ‘— Fashion marketplaces

  • ๐ŸŒŽ eBay introduces new consignment service for luxury items. The new service provides customers with direct access to sellers who will list and sell their luxury items on their behalf. The service will initially only be available for designer handbags, with plans to expand it to jewellery and watches next year. eBay offers luxury consignment service in a direct challenge to The RealReal, thredUP. Deep dive โ†’ Retail Insights network | Insider Intelligence

  • ๐ŸŒŽ Shein commits $85M to sustainability initiatives over five years to empower Shein's manufacturing supplier community and designers as well as women, young people and the underprivileged. Deep dive โ†’ ChinaDaily

  • ๐Ÿ‡ช๐Ÿ‡บ Zalando introduced new content platform/ digital magazine, Stories where customers can access curated content in a visual and video format. The launch of Stories builds on Zalandoโ€™s partnership with Highsnobiety, which Zalando acquired a majority stake last year. Deep dive โ†’ FashionUnited | RetailGazette

  • ๐Ÿ‡ฌ๐Ÿ‡ง Depop transitions fully to its own payment method called Depop Payments. Within few weeks it will axe PayPal as a payment method on its app. Deep dive โ†’ TheSun

๐Ÿ” Food marketplaces

  • ๐Ÿ‡บ๐Ÿ‡ธ Uber Eats adds new grocers as it wants to compete with Instacart. Uber Eats will serve more than 190 Save Mart, Lucky and FoodMaxx stores as well as all 161 of The Fresh Marketโ€™s locations. Deep dive โ†’ PYMNTS | GroceryDive

  • ๐Ÿ‡บ๐Ÿ‡ธ Instacart raises IPO price range to USD 10B after robust Arm (Softbankโ€™s chip designer) debut. The company's raised valuation target, however, would still be just one-fourth of the $39 billion it was worth after its last funding round more than two years ago. Deep dive โ†’ Reuters | TechCrunch

  • ๐Ÿ‡ฌ๐Ÿ‡ง Deliveroo prepares defense strategies after Sachem Head buys a stake in the company. Sachem Head sees Deliveroo as undervalued, though it isnโ€™t yet actively pushing for changes. Governance change that will weaken the control of its founder. Activist investor Sachem Head Capital Management believes Deliveroo could become a takeover target. Deep dive โ†’ Reuters | BNN Bloomberg

  • ๐Ÿ‡ฌ๐Ÿ‡ง Amazon launches first fresh store through Deliveroo app. Offering consists of 1,000+ items ready for delivery from its Amazon Fresh store in Hoxton. Amazon took 16% stake in Deliveroo in 2019. Deep dive โ†’ RetailGazette

  • ๐Ÿ‡ฌ๐Ÿ‡ง Just Eat for Business trials carbon labelling on dishes provided by 12 of its restaurant partners in London, in a bid to nudge people towards more sustainable diets. Deep dive โ†’ Edie | CraftGuildofChefs

  • ๐Ÿ‡ฎ๐Ÿ‡ณ Swiggy launches โ€˜Learning Stationโ€™ to help partner restaurants grow their business. Integrated into the Swiggy Partner app, Learning Station offers content curated to meet the specific learning needs of restaurant partners. The learning module covers topics such as refining menus to match changing preferences of customers, making effective advertising strategies, among others. Deep dive โ†’ Inc42

๐Ÿ“ฆVarious marketplaces

  • ๐Ÿ‡ฌ๐Ÿ‡ง Boots has shelved plans to launch its own separate marketplace. The UKโ€™s largest health and beauty retailer had previously announced it would be launching a marketplace in spring 2023. Deep dive โ†’ Retail Week

  • ๐Ÿ‡ฌ๐Ÿ‡ง Shop Circle (E-Commerce software aggregator) secures $120M. he startup will use the capital injection to expand its suite of products. It wants to become a one-stop shop software provider for online sellers. Deep dive โ†’ Shop Circle | Forbes

  • ๐Ÿ‡ณ๐Ÿ‡ด Schibsted (Norway-based marketplace operator) acquires 10% stake in ViaPlay. Viaplay's strong position as a streaming provider in the Nordics fits with Schibsted media operations. Schibsted believes it can support value creation in the company. Deep dive โ†’ Schibsted | Reuters

๐ŸŒŸFunding/new marketplaces

  • ๐Ÿ‡บ๐Ÿ‡ธ PredictionStrike (Athlete Investing Marketplace) raises $10 Million Series A Round. PredictionStrike offers virtual share prices for players in the NFL, NBA and Major League Baseball as well as fighters in the UFC based on an algorithm the company has created that incorporates how players perform in games as well as user demand. Deep dive โ†’ Forbes

  • ๐Ÿ‡ฌ๐Ÿ‡ง Syky launches marketplace for buying and trading digital (and physical) fashion. Timed to London Fashion Week, the first available pieces will be a small collection of items from emerging designer Fanrui Sun, sold as NFTs under her label Sunw. Deep dive โ†’ Vogue business

  •  ๐Ÿ‡ณ๐Ÿ‡ฑ Whoppah (secondhand furniture and art marketplace) raises $5.0M in oversubscribed capital. The platform brings together (and checks before publishing) items from consumers and professional sellers in Europe. Company now has approx. 1K sellers and 1M+ of users. The funds will be used to achieve profitability next year. Deep dive โ†’ Silicon Canals

Free resources:
- Top10 reports on marketplaces
- 150 European B2C & C2C marketplaces
- Top events from marketplace and ecommerce space (soon!)

Deep dives:
- Y combinator shaping the marketplace world, one seed at a time
- AI usage in marketplaces/ecommerce (soon!)

Thatโ€™s all. See you next week!

๐ŸคQuestion, suggestion, collab or feedback? Send me a note on Linkedin
๐Ÿ‘ If you liked this post, why not share it? Help me reach a wider audience that may benefit from it.

Author

Artur Staล„czuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain ลปabka and Entrepreneur that co-launched 3 start-ups

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