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- ๐ Beyond the hype. How AI in UK retail has moved to the mainstream?
๐ Beyond the hype. How AI in UK retail has moved to the mainstream?
Plus: Marketplace magic in Europe. How Europe embraces the model?
Happy Sunday! Welcome to MarketMaze, the #1 newsletter in the Marketplace and E-commerce space that keeps you ahead of the curve. Each week we deliver insights, stats, and news so you can be up to date in just a few minutes.
Today's write-up is 1,894 words, a 6-minute read
This weekโs highlights:
1. ๐ฐNews: Beyond the hype. How AI in UK retail has moved to the mainstream?
2. ๐Stat: Marketplace magic in Europe. How Europe embraces the model?
3. ๐Headlines: Amazon, Bol, Ochama, Walmart, Matches, La Redoute, GrubHub, Swiggy, Glovo, Bolt Food, Klarna, Leroy Merlin and more!
4. ๐Spotlight: Technical freelancers marketplace, P2P fashion rental marketplace, care home marketplace
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1. ๐ฐ News of the week
Beyond the hype. How AI in UK retail has moved to the mainstream?
Retail Week's latest report, "Beyond the Hype," in collaboration with Braze, delves into how AI has transitioned from the sidelines to become a game-changer in UK retail, solving industry challenges and delivering tangible returns on investment (ROI).
KPMG UK's May 2023 poll, surveying 3,000 UK consumers, reveals that 82% express concerns or face barriers in adopting AI. Notably, a third of respondents highlight data privacy as their top worry, shedding light on the intricate relationship between AI and personal information.
The report explores the strategies of 18 global retailers, with exclusive insights from industry experts. Below 3 selected ones
Ocado Group: AI Revolutionizing the Supply Chain ๐
Ocado, a tech and grocery conglomerate, integrates AI seamlessly into customer journeys via personalization.
AI-enabled forecasting minimizes stock waste, resulting in higher availability and lower substitutions, offering customers a diverse product range and an enhanced shopping experience.
Ocado's extensive investment in AI-driven robotic picking and autonomous deliveries further solidifies its position in the competitive supply chain landscape.
Charlotte Tilbury: Elevating Customer Experiences with AI ๐
Beauty retailer Charlotte Tilbury leverages AI and deep learning through a mobile app to enhance customer engagement.
AI-driven tools, including Pro Skin Analysis and Pro Shade Match, provide personalized skincare routines and accurate shade matching, transforming online shopping for skincare, foundation, and concealer.
Building on its beauty-tech engagement initiatives, Charlotte Tilbury's AI-driven app complements its 3D volumetric avatar and mixed-reality technology, offering an immersive and personalized shopping experience.
Shein: AI-Powered Agility in Fashion ๐
Fashion pureplay Shein, with a massive social media following, utilizes AI for real-time analysis of data, web searches, and social mentions to stay ahead of trends.
The AI engine informs designers, enabling the brand to swiftly bring on-trend styles to market.
Embracing a test-and-reorder model, Shein minimizes unsold inventory (less than 10%), outperforming the industry average of 25% to 40%, showcasing the effectiveness of AI in optimizing the fashion supply chain.
2. ๐ Stat of the week
Marketplace magic in Europe. How Europe embraces the model?
European Marketplaces Report 2023 published in September by Internet retailing dives into the spectacular growth of the sector, building on top of insights from 2022. Below are the key findings:
๐ Marketplace dominance globally: 35% of online purchases globally happen on marketplaces, overshadowing supermarkets (17%) and retailer sites (12%). The stats speak loud and clearโmarketplaces rule the online shopping realm.
๐ Marketplaces position in Europe: Consumers have voted! Marketplaces are the go-to for online shopping, commanding the lion's share of e-commerce traffic. In Europe, a staggering 85% of web traffic flows to marketplaces. If you look at TOP100 retailers 62% of them are marketplaces.
๐ Regional trends: In Western and Eastern Europe, marketplace shopping reigns supreme, attracting 83% and 85% of Top 100 traffic, respectively. Central and Southern Europe are catching up, with 57% and 58% of Top 100 retailers being marketplaces. Even the East, a latecomer, has embraced the model enthusiastically.
โ Nordics: The Exception: Nordic countries buck the trend, with only 45% of Top 100 retailers being marketplaces. Tech-savvy but culturally brand-led, these nations resist the e-commerce tidal wave, partly due to sparse populations and expensive delivery.
๐ Marketplaces by Type: Out of Europe's 24 leading marketplaces, 11 are pure connectors of buyers and sellers. Of these seven are generalists, spanning diverse categories, while four specialize in areas like fashion, consumer electronics, and recycled products. The remaining 13 of the 24 marketplaces assessed are either mixed marketplaces โ which sell their own products along with those of third-parties and brands โ or retailer-run marketplaces, which typically sell products allied to those retailer core products either within the retailer site or on a separated marketplace site.
3. ๐ Headlines of the week
๐ Mass merchant marketplaces
๐ Amazon to stress test sellers sustainability. Starting in 2024, Amazon will require suppliers to share their emissions data, set emissions goals, and report on their progress, the e-commerce giant said in its recently released sustainability report. With that move, it joins Microsoft, Walmart, Apple, and others in saying that suppliers must step up decarbonization efforts. Deep dive โ CNBC
NL Bol removes .com from name. When bol.com was founded at the end of last century, the .com suffix was needed to point out it was an online store, Chief Marketing Officer Boukje Taphoorn explains. Now that is not longer felt necessary, and the Ahold Delhaize subsidiary accompanies the new name with a full rebranding. Deep dive โ RetailDetail | Bol
๐ช๐บ Ochama (Chinese supermarket) accelerates expansion in Europe and is now available in 24 countries. First launched in the Netherlands in January 2022, ochama offers a retail model that merges online and offline shopping experiences. The company ensures a seamless customer experience by providing the flexibility to collect online orders from ochamaโs pick-up points or choosing the comfort of reliable home delivery. Deep dive โ JD.com
๐ Fashion marketplaces
๐บ๐ธ Walmart app to bring virtual makeup try-on to customers. The AR-powered technology by Perfect Corp. will allow users to try on blush, lip color, eyeshadow and bronzer. Customers can use the app to try on more than 1,400 products from Walmartโs brand assortment including Covergirl, E.l.f. Cosmetics, Maybelline and Revlon. Deep dive โ RetailDive
๐ช๐บ Zara to open a second-hand platform in France, Germany and potentially in Spain. The Zara Pre-Owned system will work similarly to other buy-sell platforms such as Vinted and Wallapop. The articles will be sorted by category (women, men, children) and by type of product, either garment or accessory. Deep dive โ DiariDigital
๐ฌ๐ง Matches launches outlet amid turnaround efforts. Matches Outlet currently offers nearly 6,000 products, with about 30% of them, or 1,750 products, selling for 70% off. While competitors have leaned into less risky business models, including e-concessions and drop-shipping, Matches has primarily focused on wholesale partnerships with brands. Deep dive โ Glossy
๐ช๐บ La Redoute relies on professional sellers to transform its second-hand offer. After launching its La Reboucle second-hand offer at the beginning of 2021, La Redoute is going one step further by joining forces with several specialist partners to roll out a CtoBtoC second-hand offer, offering selections of verified products that can be returned within thirty days. Deep dive โ FashionNetwork
๐ Food marketplaces
๐บ๐ธ Grubhub wants to be room service for hotels without restaurants. Grubhub is capturing hotel guestsโ demand for easy food options when they are in an unfamiliar place, driving adoption of its marketplace with this population. The aggregator partnered with Choice Hotelsโ Choice Privileges loyalty program to offer Grubhub ordering to these rewards members at 500 locations. Deep dive โ PYMNTS
๐บ๐ธ Uber Eats challenges DoorDash with multi-merchant ordering. U.S. delivery customers can order from two nearby merchants, including restaurants, liquor stores and c-stores, at the same time for one delivery fee. The feature resembles DoorDashโs DoubleDash program, introduced two years ago. Deep dive โ RestaurantDive
๐ฎ๐ณ Swiggy launches a cheaper version of โSwiggy Oneโ to take on Zomato. The subscription will allow users to have 10 free food deliveries, 10 free Instamart deliveries, additional discounts and a 10% discount on Genie. The new segment within the larger Swiggy One programme would allow the foodtech giant to better monetize its platform. Deep dive โ Inc42
๐ช๐บ Glovo spies on and shares couriers' data even when they're not working. An investigation concludes that the company's app sends personal and geolocation data even when workers are not active. Deep dive โ El Salto Diario
๐ต๐ฑ Bolt Food with a new order planning function up to 2 days in advance. The planned orders feature is intended to improve the quality of Bolt Food and Bolt Market services, and help restaurants maximize the number of orders and their revenue. Deep dive โ Interaktywnie
๐ฆVarious marketplaces
๐ Klarna takes aim at Google and Amazon with AI image recognition tool for shopping. A new feature in the Klarna app will let users point their phone at an item of clothing or electronics gadget and find results for similar products. The tool is trained on data from PriceRunner, a price comparison service Klarna acquired for close to $1 billion. Deep dive โ CNBC
๐ Selfnamed (a self-service platform for print-on-demand in the ecommerce and cosmetics industries) is launching publicly after a successful beta program including 10k+ pre-launch customers across Europe, the United Kingdom and the United States. Deep dive โ ChannelX
๐ Affable.ai (creator marketplace) was acquired by Bazaarvoice. Affable is an AI-powered platform to help marketers find and engage authentic creators who can truly influence their audience. Deep dive โ Baazarvoice
๐ช๐ธ Leroy Merlin launches a new app in Spain with Leroy Merlin marketplace. Marketplace has currently 1M of products. New app has much more advanced and personalized search engine and provides financing products. Deep dive โ Alimarket
๐Funding/new marketplaces
๐ณ๐ฑ Lance Free (Rotterdam-based platform that matches technical companies with technical freelancers) raised funding from Eneco Ventures and Zeeland Participation Fund (ZPF). The capital comes as the Dutch company aims to achieve a turnover of over โฌ75M in projects from construction and technical companies by 2026. Lance Free will utilize the funds to improve its software, strengthen marketing and expand the team. Deep dive โ Siliconcanals
๐บ๐ธ Pickle (Peer-to-peer fashion rental marketplace) picks up $8M funding. Pickleโs sweet spot is below luxury fashion (retail price of around $400). Thatโs just high enough that people may hesitate to make the purchase but expensive enough that theyโre gaining access to quality items. The team aims to use the additional funds to accelerate growth, expand headcount, enter additional U.S. markets and even expand into new categories of rentals. Deep dive โ TechCrunch
๐ฌ๐ง Lottie (UK care home marketplace) got $21M investment from Accel. Lottie monetizes via several streams. Through its core marketplace, care providers are currently charged for lead generations and billed on a pay-per-query basis. While Lottie is entirely focused on the U.K. care home market for now, the fact that it has secured two major U.S. VC firms as backers is somewhat telling of its global aspirations. Deep dive โ TechCrunch
Free resources:
- Top10 reports on marketplaces
- 150 European B2C & C2C marketplaces
- Top events from marketplace and ecommerce space (soon!)
Deep dives:
- Y combinator shaping the marketplace world, one seed at a time
- AI usage in marketplaces/ecommerce (soon!)
Thatโs all. See you next week!
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Author
Artur Staลczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain ลปabka and Entrepreneur that co-launched 3 start-ups
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