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πŸŒ€Big Tech under EU scrutiny. 6 ways your online experience will change

Plus: B2B marketplace boom has begun. What fuels the explosion?

Happy Sunday! Welcome to the MarketMaze newsletter, where we bring you the latest news, statistics, and analysis from the E-commerce & Marketplace space so you can stay ahead of the curve. Each week, we'll send you an email covering all the information you need, and it will take just a few minutes to read.

Today's write-up is 1,860 words, an 5-minute read

This week’s highlights:

1. πŸ“°News: Big Tech under EU scrutiny. How your online experience will change?

2. πŸ“ŠStat: B2B marketplace boom has begun. What fuels the explosion?

3. πŸ“–Headlines: Amazon, Walmart, eBay, TikTok, Shein, Zalando, Laced, Asos, Lamoda, Getir, DoorDash, Deliveroo, Uber Eats, Airbnb and more!

4. 🌟Spotlight: AI digital worker platform, Dental staffing platform

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1. πŸ“° News of the week

Big Tech under EU scrutiny. 6 ways your online experience will change

Major tech players like Google, Facebook, TikTok, and more are undergoing significant changes in Europe. The 27 EU nations are rolling out measures to refine your online interactions. Expect shifts in search results, content visibility, and more across top platforms. Stay informed about the evolving landscape!

1 πŸ”’ Enhanced control over content:

  • Users can turn off AI-recommended videos on platforms like TikTok, Facebook, and Instagram

  • In such a case, search results will be based solely on typed words or users followed, not previous activity and/or interests. (TikTok in β€œFor You” feed will serve up popular videos from their area and around the world)

2 βš–οΈ Easier reporting of harmful content:

  • Reporting harmful or illegal content is streamlined (Meta, with TikTok offering additional reporting options)

  • Moderation teams and automated systems review flagged content for removal (ByteDance)

3 πŸ” Easier to notice content moderation:

  • Platforms like TikTok and Google share more details on content moderation decisions

  • Meta to notify users when their content is made less visible to other users

  • Explanations provided for why certain content was taken down, with avenues for appeal

4 πŸ›‘οΈ More efforts against counterfeit goods:

  • Digital Services Act targets counterfeit products

  • Amazon offers a channel to report illegal products, enhancing transparency around third-party merchants, Zalando is setting up flagging systems

5 πŸ‘Ά Strict rules on ads for children:

  • Stricter rules on digital ads targeting children to address privacy and manipulation concerns.

  • Platforms like TikTok and Snapchat restrict personalized ads for users under 18.

6 🌐 More choice in each ecosystem

  • Google to develop a choice screen for smartphone browsers.

  • Apple to permit app installations from outside its App Store.

πŸ““Comments: 

Embrace the new era of online experiences as Europe implements pioneering regulations for privacy, transparency, and content control.

⚠️ The biggest expansion ever in digital regulation. New European Union tech rules taking effect over coming months will pressure mostly American tech giants such as Meta and Google to police online content

πŸ““ The rules, which apply in Europe, are effectively global since they serve as templates for other regions.

βš– Breaches of online-content rules may result in fines up to 6% of global revenue, escalating to 20% for repeated digital-competition violations. The EU can also enforce company breakup for persistent rule violations under digital-competition law.

2. πŸ“Š Stat of the week

B2B marketplace boom has begun. What fuels the explosion?

  • πŸ“Š B2B Marketplaces on the Rise: The B2B marketplace landscape in the U.S. is poised for rapid expansion, with projections indicating that the number of such marketplaces could surpass 750 in 2025, according to Digital Commerce 360's estimations.

  • πŸ“ˆ Remarkable Growth: Over the past 5 years, the count of industry-specific B2B marketplaces has surged by a remarkable 6.7 times. From an initial count of about 75-100 the number has grown to at least 500, as reported in the upcoming 2023 edition of Digital Commerce 360's B2B Marketplace 500 report.

  • 🌐 Diverse Marketplaces: A key characteristic of the B2B marketplace landscape is its diversity. Digital Commerce 360's B2B Marketplace 2023 shows that the most prevailing marketplaces are:

    • 🏒 113 (23% of 500 mapped) marketplaces cater to business, industrial, and scientific products

    • πŸš— 49 (10%) focused on motor vehicles, heavy equipment, and marine vessel products

    • πŸ’Ό 46 (9%) business software and services

    • πŸ›οΈ 46 (9%) consumer products

πŸ““Comments:

Why B2B marketplaces are booming?

🌐 Global Reach: B2B marketplaces enable businesses to access a global network of suppliers and buyers, breaking down geographical barriers.

⏱️ Efficiency & Speed: Transactions on B2B marketplaces are streamlined and automated, reducing paperwork and time-consuming processes.

πŸ”’ Enhanced Security: Many B2B marketplaces implement advanced security measures, offering a safer environment for transactions and data exchange.

πŸ”— Seamless Integration: B2B marketplaces often integrate with existing

business systems, allowing for smooth data flow and improved operational coherence.

πŸ’°Cost Savings: B2B marketplaces can lead to cost efficiencies by eliminating intermediaries and optimizing procurement processes.

3. πŸ“– Headlines of the week

πŸ›’ Mass merchant marketplaces

  • 🌎 Amazon is testing a new way to show ratings on product search pages. It shows the star rating (4.3, 4.8, etc.) and then a number reflecting what percentage of reviews gave a certain rating, versus showing the actual quantity of reviews. Deep dive β†’ GeekWire

  • πŸ‡¦πŸ‡Ί eBay Australia bans single-use plastics on the platform with immediate effect. Deep dive β†’ eSeller365

  • πŸ‡ΊπŸ‡Έ Amazon restarted Amazon Shipping in US, India, UK, France, Italy and Spain. The service allows sellers to ship Amazon orders or products sold on other sites services without storing their shipping products in its warehouses. Businesses must sell on Amazon (AMZN) to be eligible for the service. Deep dive β†’ Yahoo

  • πŸ‡ΊπŸ‡Έ Walmart expands drone delivery to 60K more US households in Texas. Walmart is partnering with to expand drone delivery to 60,000 additional homes in Texas. The service in partnership with Alphabet Inc.'s Wing will be offered from two stores in the Dallas metro area. Deep dive β†’ FoxNews | Walmart

  • πŸ‡¬πŸ‡§ Tiktok plans to ban links to outside e-commerce sites like Amazon. The Information report says the move would be a way for the company to force people to use TikTok Shop if they want to purchase an item that they see on the app. Deep dive β†’ TikTok

πŸ‘— Fashion marketplaces

  • 🌎 Shein to sell Forever 21 clothing and accessories on the site, and utilize its physical footprint in US for shops-in-shops and in-store returns. Shein will acquire a third of Sparc Group (Forever 21’s operator), while Sparc will also take a minority stake in Shein. Deep dive β†’ TechCrunch

  • πŸ‡ͺπŸ‡Ί Zalando to not descend into a price war with ultra-fast fashion players. Even though Zalando felt the impact of the recent macroeconomic circumstances amplified by Asian fast fashion mega players entering the European, it is not planning to jump on the β€œwrong” path, according to Desing Director at Zalando. Deep dive β†’ Yahoo

  • πŸ‡ͺπŸ‡Ί Laced to expand into Europe. The UK-based luxury sneaker marketplace started to roll out dedicated language websites for various countries in the region. Deep dive β†’ FashionUnited

  • πŸ‡¬πŸ‡§ Asos now sold nearly 20% stake to Frasers. The mandatory takeover offer threshold for listed businesses is 30%, but it is not known whether this is Frasers' end game. The group often takes what it calls "strategic stakes" in fashion businesses. Frasers currently holds shares in Mulberry, Hugo Boss and Boohoo (Asos competitor)

  • πŸ‡·πŸ‡Ί Lamoda will open 300 offline stores in place of closed Adidas outlets in Russia. The range of products will include clothing and footwear for sports from international, domestic, and Asian brands. Deep dive β†’ INC Russia

πŸ” Food marketplaces

  • 🌎 Getir to cut 2,500 jobs (11% of Getir workers). Getir will continue to operate in Turkey, the UK, Germany, the Netherlands and the United States, Last month Getir announced exits from Italy, Spain, and Portugal. Deep dive β†’ Reuters

  • πŸ‡ΊπŸ‡Έ Instacart files for IPO revealing profit in the first half of the year. PepsiCo Inc. will buy $175 million in preferred convertible stock. Deep dive β†’ Yahoo | Quartz

  • πŸ‡ΊπŸ‡Έ DoorDash, Uber Eats and Grubhub went down causing takeout panic across the US. Service on the companies’ websites appeared to be restored after a brief outage, but some customers may have been charged for orders that did not go through. Deep dive β†’ Independent

  • πŸ‡¬πŸ‡§ Deliveroo to allow customers to order groceries on top of takeaway orders. Following a successful trial in London, the new app addition will be rolled out nationwide by the end of the year. It will also be available at the delivery platform’s retail partners such as Co-op, Sainsbury’s, Waitrose and Morrisons. Deep dive β†’ Grocery Gazette

  • πŸ‡ΏπŸ‡¦ Uber Eats allows orders from two eateries in one delivery. Uber Eats South Africa introduced the β€œadd-on” feature as pilot in June and now extended availability nationwide. The new service is available in several markets across the globe without an extra delivery fee. Deep dive β†’ ItWeb

πŸ“¦Various marketplaces

  • πŸ‡ΊπŸ‡Έ Airbnb to face new challenges in New York which is cracking down on short-term rentals. It will enforce since 5th Sep the Short-Term Rental Registration Law, where Hosts can only offer short-term rentals if they remain with their guests in the apartment or unit. They are also prohibited from having more than two paying guests at a time, among other rules. Deep dive β†’ US today

  • DE Mobile.de (1# automotive marketplace in Ger) is increasing prices. On October 4, the three existing packages (Compact, Comfort and Premium) will be replaced by four new ones and, in at least one case, a fourfold price increase. Deep dive β†’ AimGroup

  • 🌎 Fresha (leading booking platform for beauty & wellness) accelerates global growth. The company expands into new markets (incl. Europe, the Americas, and Africa) with the launch of a platform in nine languages. Deep dive β†’ NewsWire

  • πŸ‡§πŸ‡· Howdy.com acquires GeekHunter (Brazilian talent marketplace). The acquisition comes at a time when both companies have experienced an increased demand for AI and machine learning skills and it marks Howdy.com as one of the largest tech-hiring service providers for companies in North and South America. Deep dive β†’ NewsWire

  • πŸ‡ΈπŸ‡¬ Sgcarmart launches new 'e-Shop' for Car Tyres. Singapore's #1 car platform for buying & selling cars launched a feature for automotive suppliers and distributors to list, price, and sell their inventory of car tyres to consumers online. Deep dive β†’ Yahoo

🌟Funding/new marketplaces

  • πŸ‡¬πŸ‡§ 11XAI (AI digital worker platform) raises $2M. The London-based company builds automated digital workers that can be used in lieu of human employees and that can be β€œemployed” without using code in as little as 15 minutes over their marketplace. Deep dive β†’ Techcrunch

  • πŸ‡ΊπŸ‡Έ Toothio (Dental staffing platform) raises $4M in seed funding. Toothio aims to alleviate the staffing challenges faced by dentists by providing on-demand access to hygienists and assistants. The staffing platform enables dental practices to quickly increase office production and better support their patients. Deep dive β†’ FinSmes

Free resources:
- Top10 reports on marketplaces
- 150 European B2C & C2C marketplaces
- Top events from marketplace and ecommerce space (soon!)

That’s all. See you next week!

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Author

Artur StaΕ„czuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Ε»abka and Entrepreneur that co-launched 3 start-ups

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