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- 🌀 Exploring future of marketplaces. What are the key trends?
🌀 Exploring future of marketplaces. What are the key trends?
Plus: EU B2B marketplace landscape. What's the status?
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Happy Sunday! Welcome to MarketMaze, the #1 newsletter in the Marketplace and E-commerce space that keeps you ahead of the curve. Each week we deliver insights, stats, and news so you can be up to date in just a few minutes.
Today's write-up is 1,970 words, a 7-minute read
This week’s highlights:
1. 📰News: Exploring the Future of Marketplaces. What are the key trends?
2. 📊Stat: EU B2B marketplace landscape. What's the status?
3. 📖Headlines: eBay, Alibaba, Temu, Allegro, Pintrest, Amazon, Zalando, Instacart, Uber Eats, GrubHub, Getir, Clevon, Etsy and more!
4. 🌟Spotlight: SaaS marketplace, furniture omnichannel marketplace, wholesale marketplace
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1. 📰 News of the week
Exploring future of marketplaces. What are the key trends?
Last week, Warsaw hosted The Future of Marketplaces Open (FOMO) Conference, organized by Market One Capital and Point Nine. The event united over 200 marketplace enthusiasts, executives, and investors for an immersive journey into the future of the industry
The conference was an exploration of the dynamic trends shaping the marketplace landscape. With a stellar lineup of 20+ speakers and contributions from top marketplaces across Europe and the US, it was an enlightening day brimming with invaluable discussions
Here are some of the key highlights. We will unbundle some of those together across the next newsletter issues (especially in deep dives)!
🥇 Successful marketplace traits: Thriving marketplaces are often characterized by being asset-light, facilitating seamless transactions, and attracting organic demand (as opposed to paid traffic). Entrepreneurs venturing into the marketplace realm need a hefty dose of patience, deep domain expertise, and an astute alignment of their business model with user interests, especially on the supply side.
🔄 Convergence of marketplaces and SaaS: Marketplaces are fortifying their resilience by integrating software components early in their journey. This strategy resolves the chicken-and-egg dilemma, draws users through strategic partnerships, and grants access to high-quality inventory. Yet, it introduces intriguing challenges tied to potential conflicts of interest with new partners.
💰 Embedding finance: Financial services have emerged as pivotal differentiators that foster user loyalty. The significance of payments, encompassing Buy Now, Pay Later (BNPL) and checkout experiences, has surged, particularly in the B2B sector. Thoughtful discussions explored the intricate balance between building and buying such features.
🤖 Adoption of AI: Marketplaces are exploring AI's potential across the value chain, enhancing user experiences, automating manual tasks, and optimizing supply-side operations.
🌏 Working towards a greener future: Marketplaces are embracing an influential role in ushering transparency and defining new environmental standards. Climate Tech marketplaces not only conduct business but actively contribute to a sustainable future for our planet.
2. 📊 Stat of the week
EU B2B marketplace landscape. What‘s the status?
Last week, Point Nine and Louis Coppey released the much-anticipated 2023 edition of "The State of European B2B Marketplaces," offering valuable insights into this thriving sector. For full coverage, look here. Below are the major takeaways:
🌍 Market Growth: Point Nine's mapping now includes a remarkable 216 European B2B marketplaces, a significant increase from approximately 100 in 2018. The sector has been on an impressive growth trajectory, with around 15-20 new B2B marketplaces emerging in Europe each year.
💰 Funding Milestones: Funding in this space has been substantial, with these marketplaces collectively raising a staggering $4 billion since their inception. The highlight was the Auto1 IPO in 2021. Notably, six marketplaces have secured over $100 million in funding, including Auto1, TravelPerk, AnkorStore, Sennder, Meero, and Ogita. However, it's worth noting that while the ecosystem has matured, most companies are still in the early stages, with only 25 B2B marketplaces raising more than $20 million.
🌐 Geographic Leaders: The United Kingdom and Germany are leading the charge, representing over 50% of the European B2B marketplaces. The Netherlands (11%) and France (9%) follow closely behind. These four countries alone account for a significant 76% of the ecosystem.
🍽️ Industry Insights: B2B marketplaces in the Food & Beverage sector now make up more than 25% of the landscape. Additionally, freight and logistics contribute about 10%, and there's a notable rise in B2B marketplaces in the construction sector.
📓Key learnings from Point Nine:
1. Funding Isn't Everything: High funding doesn't always guarantee long-term success. Even well-funded companies like Meero, Ankorstore, cargo.one, and Qogita faced layoffs, highlighting the importance of margin, profitability, and unit economics in B2B marketplaces.
2. Shift to Profitability: There's a clear shift from prioritizing growth at any cost to focusing on net revenue, gross margin, and profitability. Investors increasingly value marketplaces based on these metrics.
3. SaaS-Like Approach: Some B2B marketplaces are adopting a SaaS-like approach, setting targets based on net revenue and gross margin. This reassures late-stage investors seeking a path to profitability.
4. Sophisticated Business Models: B2B marketplaces are innovating with sophisticated business models, combining take rates with SaaS fees and adding margins on value-added services like logistics and financing.
5. Unique Customer Acquisition: Traditional B2C acquisition tactics don't work in the B2B world. B2B marketplaces must focus on showcasing their value rather than relying solely on low prices.
3. 📖 Headlines of the week
🛒 Mass merchant marketplaces
🌎 eBay is rolling out a new AI tool for marketplace sellers that can generate a product listing from a single photo. The tool builds on eBay’s other efforts to inject AI into the selling process, including AI-generated product catalog descriptions and a background removal tool for listing photos. “The ‘photo-to-listing’ tool was built internally, and the team will use the listing data generated to ‘train’ the model internally. Deep dive → TechCrunch
🇺🇸 Alibaba eyes B2B expansion in the US with the Las Vegas 2 day Co-Create Conference. During the event, Albaba, showcased new features (new improved image search and speech-to-text features). Deep dive → Retail Times | PYMNTS
🇪🇺 Alibaba launched the Super September B2B sales event. Super September will connect 40M+ buyers and 200K suppliers from around the world. 70M+ products will be featured in this sales event, including (for the first time) 1.5M with EU certification in a dedicated ‘European pavilion’ for buyers from the EU and UK. Deep dive → Retail Times
🇵🇭 Temu expands into Southeast Asia, starting with the Philippines. Marketplace will compete with rivals in the region, including Lazada, Shopee, and TikTok Shop. To mark its debut in the Philippines, Temu has offered up to 90% discounts on various products. Deep dive → InsiderRetail
🇵🇱 Allegro launched a cheap shipment option in collaboration with Poczta Polska. Allegro clients can send small items (less than 32.5cm X 23 cm x 2 cm) with Allegro Mini Parcel for less than 1 EUR within Poland. Deep dive → Bankier.pl
👗 Fashion marketplaces
🌎Pinterest has launched new industry-first body type technology to increase body representation on its social media platform for users living in the UK, Ireland, US, Canada, Australia and New Zealand, ahead of roll out to additional international markets. Technology will shape how its algorithms increase representation in search results and related feeds for women’s fashion and wedding-related content. Deep dive → FashionUnited
🇪🇺 Amazon to enable more 3D content on their Amazon product listings in Europe. Fashion brands can now partner with Amazon-certified 3D content providers to seamlessly integrate and enhance their product detail pages with 'View in 3D' and VTO. Deep dive → Amazon Fashion
🇪🇺 Zalando removed customer reviews, replacing them with a survey. Only 3% of customers leave reviews, and the vast majority of our products do not get a single review. The new survey asks whether the product description helped the customer make a purchase decision. Deep dive → RetailDetail
🇪🇺 Zalando and Sephora end their partnership. 1. Initially launched in Germany, then implemented in 2022 in Italy, this scheme, which was to be rolled out across Europe, enabled the LVMH group's selective perfume retailer to sell products from 300 brands on the German sales portal. Deep dive → FashionNetwork
🇬🇧 Sainsbury’s launches a third-party fashion brand offering in-store. It plans to create at least 50 third-party brand fashion destination hubs in its stores alongside its own Tu clothing range to meet customers’ evolving needs. Sainsbury's has ambitions to become a leading physical and digital destination for inclusive family fashion in the UK. Deep dive → JustStyle
🍔 Food marketplaces
🌎 Getir value drops to USD 2.5B (vs USD 11.8B it was worth 18 months ago) as shoppers move away from convenience. The company is raising $500m in a funding round that is expected to close later this month. Deep dive → TheGuardian
🇺🇸 Grubhub pilots on-demand delivery for self-delivery restaurants. Operators that use in-house delivery can request a Grubhub driver for $5 per order whenever needed. Deep dive → RestaurantDive
🇺🇸 Instacart announces new omnichannel and AI solutions for grocery. The new Instacart Storefront, featuring AI-powered conversational search and In-Store mode. The new Instacart for Shopify app, developed in partnership with Shopify, enables CPG brands selling on the Shopify e-commerce platform to advertise their products via Instacart Ads. Deep dive → PRnewsWire | ChainStoreage
🇬🇧 Deliveroo upgraded its app to allow grocery and takeaway delivery in one order and partnered with Gopuff to expand its grocery delivery offering across the UK. Over 3,000 of Gopuff’s everyday essentials, such as fresh produce, soft drinks, and household items, will be added to Deliveroo’s website, with customers able to receive the groceries in as little as 20 minutes. Deep dive → GroceryGazette | TimeoutDubai
📦Various marketplaces
🌎 X/Twitter sets its sights on LinkedIn with a job listing feature. Some verified organizations, including Workweek have been able to post job listings in the form of scrolling cards under their bios. Elon Musk previously hinted at the feature in May, and X purchased a job-matching tech startup called Laski in May - the company's first acquisition under Musk. Deep dive → Engadget
🌎 Etsy enables off-platform sales. The new program “Etsy Share & Save“ rewards sellers for bringing sales to their Etsy shops from other sources. Etsy provides participating sellers with unique links they can share digitally outside of Etsy to promote their items. On those sales, Etsy takes 4% commission. Deep dive → ChainStorakeage
🇱🇹 Clevon launched Europe’s first driverless delivery robots on public roads in Lithuania. Clevon robots are delivering groceries in partnership with delivery platform LastMile for free from the supermarket directly to customers. Deep dive → TheNextWeb
🌟Funding/new marketplaces
🇪🇺 SaaShop (SaaS marketplace) raises 1.2 million euros to drive growth and international expansion. SaaShop doubled its turnover during the last fiscal year, and this year it increased its customer base by more than two hundred businesses in the United States alone. The company's goal is to triple sales in the US and European markets by the end of 2024. Deep dive → Benzinga
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🇮🇳 Pepperfry (Indian furniture marketplace) raises USD 23M from existing investors. The funds will be used to strengthen the retailer's omnichannel presence, improve the supply chain, and drive technology innovation, the company said. The capital infusion is also expected to help the Mumbai-based furniture company inch towards profitability. Deep dive → Yourstory
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🇭🇰 Markato (retail wholesale marketplace) to launch in Hong Kong. Markato will connect Asian retailers and other wholesale customers with more than 200 brands and 5,000 products from independent businesses in markets in the US, Europe, and Australia. Markato has reportedly raised US$5 million in a seed funding round led by Venture capitalist Lightspeed, its first investment in Hong Kong. Deep dive → InsiderRetail
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Free resources:
- Top10 reports on marketplaces
- 150 European B2C & C2C marketplaces
- Top events from marketplace and ecommerce space (soon!)
That’s all. See you next week!
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Author
Artur Stańczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that co-launched 3 start-ups
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