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- ๐ Ho-Ho-Hold Up. AI brings mixed gifts to marketplaces this Xmas
๐ Ho-Ho-Hold Up. AI brings mixed gifts to marketplaces this Xmas
Plus: US Q4 online sales warm up before xmas with 11% rise yoy in Oct & Nov
Welcome to MarketMaze, the #1 newsletter in the Marketplace and E-commerce space that keeps professionals ahead of the curve. Each week we deliver insights, stats, and news from the last week so you can be up to date in just a few minutes.
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This weekโs highlights:
1. ๐ฐNews: Ho-Ho-Hold Up. AI brings mixed gifts to marketplaces this Xmas
2. ๐Stat: US Q4 online sales warm up before xmas with 11% rise yoy in Oct & Nov
3. ๐Headlines: Temu, Amazon, Alibaba, Shoppee, Shein, Vinted, Farfetch, Zara, Zalando, Frasers Group, Delivery hero, Swiggy, Jumia, Expedia, MediaMarkt and more!
4. ๐Spotlight: African re-commerce marketplace, flexible housing marketplace, freelance management platform
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1. ๐ฐ News of the week
Ho-Ho-Hold Up. AI brings mixed gifts to marketplaces this Xmas๐ ๐ป
Last month a16z published a great article on the Generative AI revolution and how it impacts marketplace operations, creating both opportunities and challenges.
Below are main points
Enhanced Search Capabilities๐: AI empowers buyers to move beyond traditional keyword searches. Utilizing natural language or even images, they can convey what they're seeking with ease, resulting in a more intuitive shopping experience and potentially higher conversion rates.
Innovative Custom Supply Creation๐๏ธ: Marketplaces are tapping into AI to produce custom products on-demand. This approach, akin to "Etsy on steroids," offers a new realm of personalized shopping, where consumers' unique ideas can be brought to life quickly and efficiently.
Automated Negotiations and Customer Service๐ค: AI is redefining customer interactions by providing virtual negotiation and service. This technology not only enhances the shopping experience by offering 24/7 assistance but also streamlines seller operations, saving valuable time and resources.
However, the integration of AI isn't without its downsides:
Disruptive impact on Digital Services ๐: Freelance marketplaces that offer digital services, such as copywriting on Upwork and Fiverr, are witnessing a decline in demand as AI begins to replicate these services, often at no cost. This shift poses an existential threat, forcing these platforms to either pivot towards AI-native offerings or reinvent their service models entirely.
๐จ Creative Conundrum: Balancing AI and Human Touch: Marketplaces that harness creativity, like Canva, face pivotal decisions with AI's rise. They're experimenting with AI to enhance design options, walking a tightrope between innovation and maintaining the human element that defines their market. Canva's approach is unique: investing in AI while compensating creators through a substantial creator fund, aiming to preserve the essence of their community's contributions while pushing the boundaries of technology.
2. ๐ News of the week
US Q4 online sales warm up before xmas with 11% rise yoy in Oct & Nov๐
Last week, Bain has published last update of this year on sales performance in Q4. A closer look at Novemberโs retail performance reveals winners and losers in different segments and categories.
Below key insights:
Overall Uptick๐: Total retail sales grew 4.2%, with in-store sales making a modest 1.8% rise.
Digital Delight๐ฅ๏ธ: Nonstore sales soared by 11%, a nod to the online shopping craze.
Affluent Appeal๐ณ: Upper- and middle-income consumer spending remains steady, while lower-income spending decreases.
Value Vendors๐: Retailers with sharp value propositions could still celebrate success this season.
Category winners๐๐ฑ: Electronics stores powered up with a strong 12% increase while Health and personal care stores impressed with an 11% year-over-year growth.
Category losers ๐๏ธ๐ฌ: Furniture and home stores faced an 8% decline in sales while Department stores 4% drop, reflecting a shift in consumer habits.
3. ๐ Headlines of the week
๐ Mass Merchant
๐ eBay integrates generative AI for enhanced social media for sellers. eBay now enables easy creation of engaging posts with captions, hashtags, and emojis. This innovation allows for automatic listing promotion, fostering a more dynamic and effective seller experience across major markets. Deep Dive โ CSA
๐ Alibaba boosts Lazada with significant investment amid Southeast Asia e-commerce race. Alibaba escalates its stake in the e-commerce game by injecting an additional โฌ587M into Lazada, totaling over โฌ1.67B this year. This strategic move aims to fortify Lazada's position against rising competitors like TikTok and Shopee in the fiercely competitive Southeast Asian market. Despite a shift away from European expansion plans, Alibaba's commitment underscores Lazada's critical role in its global e-commerce strategy. Deep Dive โ Apparel resources
๐ฉ๐ช Amazon enhances support for Small Businesses with new filter. Amazon debuts a "Small Business" search filter on its German site, empowering customers to specifically shop products from local SMEs. Deep Dive โ Amazon.de
๐จ๐ณ Alibaba makes bold leadership reorganization. Alibaba Group shakes up leadership, boosting e-commerce and cloud computing. Eddie Wu to head Taobao and Tmall, holding 40% of Alibaba group sales, while Trudy Dai moves to spearhead a new global asset management venture. The reorganization aims for technological innovation and market growth. Deep Dive โ Alizila
๐จ๐ณ Amazon renews push in China amid fierce competition. Amazon unveils a new innovation center in Shenzhen to aid Chinese retailers with brand building and digitalization, intensifying its "Made in China, sold on Amazon" campaign. Despite past crackdowns on fake reviews, the move signifies Amazon's commitment to revitalize its relationship with Chinese merchants and compete against the rising tide of rivals like Shein and Temu in the global e-commerce arena. Deep Dive โ SCMP | Yahoo
๐ง๐ท Shopee expands strategically in Brazil with Blu acquisition. Shopee, part of Sea Limited, boosts its Brazilian market presence by acquiring Blu's local lending business. This move enables direct customer credit offerings, reinforcing Shopee's commitment to Latin America's largest economy. Alongside operating nine distribution centers, this expansion marks Shopee's first venture outside Asia, aiming to streamline services and tap into Brazil's burgeoning e-commerce potential. Deep Dive โ PYMNTS
๐ Fashion & Beauty
๐บ๐ธ Amazon, Walmart and Target speed up deliveries to fight Shein and Temu. Amazon, Walmart, and Target intensify delivery efforts to rival Shein and Temu's pace. Amazon boasts its quickest delivery ever, with 76% of orders now regional, speeding up services under a new model. Walmart responds with over 4,000 stores as fulfillment hubs and plans 40 new parcel stations. Target invests $100 million in sortation centers, expecting to double delivery volumes. These strategies signify the retailers' serious commitment to dominating the fast delivery landscape, competing fiercely with fast-fashion e-commerce challengers. Deep Dive โ Forbes
๐Farfetch starts fresh with Coupang. In a transformative move, the "Amazon of Asia," Coupang, throws Farfetch a $500M lifeline. This strategic partnership combines Coupang's operational prowess with Farfetch's luxury retail influence, aiming to revamp luxury shopping experiences. Amidst financial distress and retracted ventures, this deal not only wards off Farfetch's bankruptcy but also positions it for growth in South Korea's lucrative luxury market, all while reshaping its global strategy. Deep Dive โ Fashionista
๐ฌ๐ง Frasers Group acquires Matches Fashion for โฌ60M, aiming to bolster its high-end credentials. The move, part of Frasers' "elevation strategy", follows recent acquisitions like Gieves & Hawkes and increased stakes in brands like Hugo Boss. Despite Matches' recent financial struggles, Frasers is optimistic about revitalizing the brand and enhancing its luxury portfolio, leveraging its ecosystem for profitable growth amid a challenging global luxury market. Deep Dive โ Independent
๐ฏ๐ต Uniqlo enters resale ring. Uniqlo steps into fashion resale market with its debut pop-up store for used garments. A part of Fast Retailing Co.'s $24.47B empire, this move reflects a shift in Japanese consumer habits and the nascent yet growing interest in secondhand fashion, still under 6% of the market. Despite cultural hygiene concerns, players like Mercari and Yahoo Auctions are expanding in this space, targeting luxury items and broader secondhand goods. Deep Dive โ ETRetail
๐ช๐ธ Zara clashes with Zalando. The Spanish fashion giant's crusade to eliminate single-use plastics hits a snag as Germany's Zalando resists altering its packaging practices, sparking a dispute over sustainability strategies. Despite Inditex's 95% compliance in phasing out plastics, Zalando's logistical challenges and the industry's reliance on polybags for garment protection present significant hurdles. Deep Dive โ BusinessOfFashion
๐ Food & Grocery
๐ช๐บ EU deal to reclassify gig workers as formal employees falls apart at the last minute.The directive would have affected up to 5.5 million workers by changing their status based on certain economic indicators. Spain, leading the Council's presidency, failed to secure the needed majority to ratify the provisional agreement. The contentious issue, now delayed to the Belgian presidency, revolves around employment presumption and administrative burdens, challenging the timeline with EU elections looming. Deep Dive โ EuroNews
๐ฉ๐ช Delivery Hero tightens belt with Tech Hub closures & job cuts. In a strategic shift toward profitability, Delivery Hero is closing its tech hubs in Turkey and Taiwan, and scaling down its Berlin workforce by approximately 13%. This move affects a significant portion of its 47,208 employees, marking a pivot from growth to efficiency amid changing market demands. Deep Dive โ Reuters
๐ฎ๐ณ Swiggy enhances holiday ordering with 1-Tap checkout. Swiggy partners with Simpl to launch 1-Tap Checkout, aiming to streamline the user experience during the busy holiday season. This collaboration enables customers to quickly place orders across Swiggy's extensive network of restaurant partners and Instamart products. As demand surges during December weekends, this feature seeks to simplify and expedite the ordering process, reflecting a growing trend in consumer preference for convenience in online transactions, especially in food and hyperlocal deliveries. Deep Dive โ Mint
๐Jumia exits food delivery amidst fierce competition. Jumia, the pan-African e-commerce giant, has ceased its food delivery service across seven markets due to unsustainable macroeconomic conditions and intense competition. Despite food delivery making up 11% of its GMV and being a growth driver, Jumia is refocusing on its more viable physical goods sector. Deep Dive โ TechCrunch
๐ฆVarious
๐ Expedia AI Ambition: A Google-Free travel experience. Expedia plans to harness AI for personalized trip planning, aiming to bypass Google's search dominance. By leveraging extensive data, the travel giant seeks to keep users on its platform from start to finish, revolutionizing how people plan and book travel with more direct, tailored suggestions. Deep Dive โ TheVerge
๐ช๐บ MediaMarkt wins big with 3rd party marketplace. MediaMarkt's online market is booming with sales shooting up by 121% and third-party sales hitting โฌ137M. They now offer 1.2 million products through over 1,060 sellers. Even with a small drop in online sales percentage, they're planning to grow big, aiming for โฌ750M in sales soon and expanding across Europe. Deep Dive โ ChannelX
๐ฉ๐ช The Platform Group AG acquires Mรถbelfirst. The Platform Group AG secures 100% of Mรถbelfirst, pushing forward with a robust expansion plan to acquire 3-8 companies in 2024. This strategic move amplifies their presence in luxury furniture and broad marketplaces across Europe. Deep Dive โ EQS
๐ณ๐ฑ Olsam Group acquires dwarfs. British e-commerce aggregator Olsam Group expands its European footprint with the strategic acquisition of Dutch counterpart Dwarfs. Aiming to harness Dwarfs' established presence in the Benelux market and expertise on Bol.com, Olsam plans to bolster its portfolio and enhance omni-channel capabilities. Despite an industry-wide dip in investments, Olsam's optimistic move positions it to generate substantial annual sales, reflecting the dynamic landscape of e-commerce consolidation. Deep Dive โTech.Eu
4. ๐Spotlight
๐ธ๐ฆ Soum(Saudi-based re-commerce app) secures $18M Series A Funding for MENA expansion and diversification into new categories like cars and collectibles. With a significant 40-fold growth since 2021, Soum aims to extend its successful model of used electronics trading to broader markets and products, capitalizing on the rising trend of conscious consumption and local tech boom. Deep Dive โ TechCrunch
๐ช๐บ FlexLiving nets โฌ1.6M to transform corporate housing. Paris-based Flexliving secures โฌ1.6M funding to innovate corporate housing for mobile workers. Targeting 700 units by 2024, the startup offers flexible, cost-effective accommodation solutions, aiming for profitability and expansion in key European cities. This strategic injection will fuel its ambition to redefine corporate housing with its unique subscription model and upscale housing locations. Deep Dive โ Maddyness
๐ Bubty raises $1.9M to revolutionize freelance management. Seed funding will help to enhance its AI-driven platform for better freelance recruitment and management. Bubty enables companies to build internal talent pools, streamline contracting, and ensure global regulatory compliance in payments. With significant growth in the UK and US, Bubty plans to further its technological development and expand its footprint in the US market. Deep Dive โ Tech.eu
Thatโs all. See you next week!
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Author
Artur Staลczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain ลปabka and Entrepreneur that co-launched 3 start-ups
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