🌀 Marketplace ecosystem bundles🛍️

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BaseLinker EXPO is the only event in Europe to meet representatives of all pan-European and local champion marketplaces in person. Moreover, e-commerce industry experts will reveal how to gear up for cross-border trade, enabling you to scale your business up to 20 times faster!

📅 Mark your calendars for May 14th in Krakow!

➡️ Secure your ticket today!
🎁 Use promo code MARKETMAZE10 to get 10% off your ticket purchase.

What is BaseLinker EXPO?

• 🚀 Exhibitor Zone - the only event in Europe where you can engage in live discussions with representatives from top e-commerce platforms across Europe (Amazon, eBay, Kaufland, Cdiscount, eMAG, Fnac, Skroutz.gr, PHH Group - owner of Pigu) and in Poland (Allegro, Erli, Empik, Ceneo).

• 🚀 Keynote Speeches - Gain insights into industry updates and secrets to sales success.

• 🚀 Expert Workshops on Cross-Border Trade - Choose your path: legal and tax or logistics.

• 🚀 Dive Deep into Amazon - Take advantage of market-leading training sessions led by Amazon and Gonito.

• 🚀 Comprehensive BaseLinker Zone - Witness firsthand how to automate sales from multiple sources and be the first to learn about BaseLinker Analytics and auto-listing on marketplaces.
  🚀 Networking Zones and Participant App - Forge new connections and build relationships for years to come.

👉 76% of attendees are business owners or executives - if you're seeking new business partners, you can't afford to miss out!

Marketplace ecosystem bundles🛍️

• 83% of consumers express interest in use of a single app for all their digital services (Accenture's "Reinvent for Growth" survey)

• Accenture predicts consumer spending through those bundles to reach $3.5 trillion by 2030.

• Players from BigTech to Big Retail heavily invest in streaming, gaming, and livesports to build such bundles

  • Amazon's Prime membership and Apple's AppleOne subscription offer free shipping, grocery delivery, video & music streaming, and more.

  • Walmart & Reliance Retail Jio are also expanding into streaming, news, music, payments, devices, education, health, and financial services.

  • This bundle strategy extends beyond big players, as seen with Empik, a Polish retailer, following a similar path.

• Seller bundles are just one side of the coin; marketplaces can offer similar bundles to sellers.

• According to Packhelp study:

  • 72% of merchants express interest in shipping solutions.

  • 67% are interested in product listing optimization.

  • 65% desire dedicated packaging solutions.

  • 61% seek fulfillment services.

  • 61% express interest in retail media.

• While some marketplaces lead with selected services, comprehensive seller bundles have yet to be created.

• Current seller services target merchant experience, paid value-added services, and operations optimisation across such areas as offer management, automated/connected commerce, and packaging

🔒In today's digital age, businesses are constantly grappling with the daunting task of identity verification. Consumers are repeatedly asked to provide the same identification documents that are essential for navigating various aspects of life, from opening bank accounts to securing loans. However, the inherent risk of identity theft looms large.

🛡️TruAnon offers a robust defense against these risks, providing businesses with a reliable and secure means of identity verification that safeguards against the threat of fraudulent activity. With TruAnon, businesses can ensure the integrity of their operations while offering peace of mind to their customers.

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Retail & ecom innovation leaders profiles💡

• Research from BCG and the World Retail Congress reveals Innovative retail leaders invest more in creative endeavors and gain higher returns.

  • Retailers meeting criteria for innovation leaders invest 13% of annual revenue in innovation.

  • They achieve a 21% ROI, whereas retail laggards invest only 3% of revenue and earn a 9% ROI.

• Leaders prioritize investments in three key areas:

  • Operational improvements (71%)

  • Big data, AI, and analytics (58%)

  • E-commerce (60%)

• Within e-commerce, priorities include investing in:

  • Retail media networks (44%)

  • Marketplaces (42%)

  • Social commerce (39%)

• Innovation leaders adopt a bold approach:

  • They shift customer expectations rather than follow trends.

  • They accelerate activities by collaborating with third parties and acquiring capabilities.

  • They invest in multiple initiatives simultaneously.

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🇺🇸 TikTok's has 270 days before Biden's ban becomes law. Bytedance, its owner, may contest in court, sell, or shut TikTok down in the US

🇺🇸 Amazon scales down California drone project. Amazon discontinues its drone delivery service in Lockeford, CA, shifting focus to a new facility in Tolleson, AZ

🇲🇽 Amazon and Mercado Libre face probe. As streaming costs rise, Mexico's COFECE (Mexico The Federal Economic Competition Commission) scrutinizes Amazon and Mercado Libre for potentially anti-competitive loyalty bundles, hinting at consumer impacts.

🇮🇹 Amazon hit with $10.6M fine in Italy for default recurring purchase options, affecting consumer freedom. AGCM (Italian Competition Authority) criticizes Amazon's design, pushing unwanted subscriptions.

🇩🇪 Lufthansa Cargo expands with Temu. Lufthansa Cargo prepares to launch a dedicated route from Frankfurt to Zhengzhou for Temu, with 777F flights thrice weekly, responding to the surge in demand.

🇰🇷 AliExpress beefs up South Korea's arm with $24.2M, marking the largest capital boost since its 2023 setup.

🇺🇸 Cart.com boosts Walmart Marketplace growth and eases seller onboarding to boost sales via advanced multichannel management tools.

🇬🇧 TikTok Shop brings secondhand luxury to the UK, a move that follows its successful venture in the US since 2022, where it has already sold over $1 billion worth of products.

🇬🇧 Ebay launches UK livestream shopping. Ebay hosts its 1st UK livestream shopping event on May 1, featuring Katherine Ryan’s pre-loved fashion items.

🇪🇺 Shein in Hot Water with EU. Shein has to fight counterfeit goods within 4 months under the DSA.

🇺🇸 StockX debuts new Apple Vision Pro shopping app , featuring 3D sneaker showcase, live market data, and 'Shop the look' feature.

🇫🇷 Vestiaire Collective reveals "price per use" statistics. For instance, a coat from Vestiaire Collective costs €1.62/use, compared to €4.83 for fast fashion. The study indicates pre-owned luxury is three times cheaper.

🇬🇧 Primark boosts UK sales. Primark sees a 7.5% surge in H1 revenue to $5.6bn (£4.5bn), driven by new store openings and increased selling space. Plans are underway to expand its Click and Collect initiative across the UK, aiming for nationwide coverage by 2025.

🇺🇸 Rebag launches membership program to grow sales. Rebag launches Rebag+, charging $50/month or $500/year, converting into store credit, with perks like free shipping and returns.

🇺🇸 Amazon launches US grocery subscription. Amazon unveils a $9.99/mo grocery subscription for Prime users, $4.99/mo for EBT cardholders. Free delivery on orders over $35.

🇩🇪 Getir exits Germany, Investor triggers pullout. Getir, once valued at $7.5 billion, faces closure as its key investor withdraws support. A potential merger with competitor Flink is on the table.

🇫🇮 Wolt launches Double Order, letting customers order from two places at once with one delivery fee.

🇮🇳 Zomato's Blinkit Outshines Core Business. Blinkit, Zomato's quick commerce unit, valued at $13B, now eclipses the core food delivery valued at $11.4B.

🇸🇪 HelloFresh launches meal service in Sweden & Denmark. Following success in the US, Canada, Netherlands, & Belgium, this move expands the ready to eat sector in Europe, reflecting HelloFresh's global brand strategy.

🇮🇳 Swiggy Seeks $1.25B in IPO After Approval with new shares at $450M and existing shares at $800M.

🇰🇪 Glovo, Uber Eats Open Offices in Kenya. Kenya's CAK mandates Glovo, Uber Eats to open offices following delays in complaint resolution, amidst growing customer dissatisfaction.

🇺🇸 Alibaba.com revolutionizes US SME logistics. Alibaba.com launches Logistics Marketplace, offering affordable solutions for US SMEs to streamline supply chains.

🇸🇪 Klarna's game-changing partnership with Uber!. Klarna joins forces with Uber in the USA, Germany, and Sweden, introducing the groundbreaking "Pay Now" feature, aligning payments with salary cycles.

🇪🇺 EU adopts new rules to reduce packaging waste . New EU rules aim to reduce packaging waste with targets set for reduction and recycling. By 2030, certain single-use plastic packaging will be banned. The regulation emphasizes reuse, refill options, and recycling to build a circular economy.

🇪🇺 EU-Parlament passes Right to Repair & Eco-design Law. EU-Parliament approves Right to Repair directive, expanding repair rights to smartphones, tablets, appliances. Manufacturers required to offer repairs during 2-year warranty, extendable by 1 year. Consumers to benefit from transparent repair costs.

🇺🇸 BigCommerce unveils 100+ updates, enhancing B2C and B2B experiences with new features like Catalyst and BigAI suite.

🇺🇸 CommentSold launches AI-powered tool, automating video creation for e-commerce, enhancing live selling. PopClips introduced for product tagging. Since 2017 CommentSold, facilitated $4.4B+ GMV.

🇬🇧 Decathlon expands circular scheme. Decathlon extends buy-back plan, offering vouchers up to 40% of product value. Over 800K items expected to be refurbished or resold.

🇺🇸 Newegg launches free membership. Newegg introduces Newegg+, a free membership program offering perks like free shipping, exclusive deals, and advanced returns processing. Members gain VIP-style shopping experience.

🇰🇷 Alibaba eyeing $72.4M Ably stake (fashion platform), expanding its influence in the global e-commerce sector and promoting cross-border trade.

🇫🇷 Whoppah Expands to France. Whoppah, Europe's largest online second-hand design marketplace, launches in France, aiming for pan-European dominance. With an internet penetration of nearly 94%, France presents significant growth opportunities. Whoppah's COO, Evelien Bunnik-Remmelts, highlights the scalability of their platform, backed by a solid multi-million euro turnover in Germany.

🇫🇷 Paradigme raises €1.2M. French fashion resale start-up Paradigme raises €1.2 million in funding from investors including Showroomprivé. Founded by Fabien and Vincent Huché-Deniset, it offers B2B solutions to fashion brands and plans to expand its technology solutions and community of buyers and sellers.

🇳🇴 Schibsted acquires 9.99% of FINN from Polaris for NOK 2.5B, enhancing control. Polaris gains Schibsted shares.

That’s all. See you next week in the 🌀Maze!

Your guide through the maze

Artur Stańczuk Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 yrs at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that co-launched 3 startups