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- 🌀Mirakl got €100m credit facility. What will the M&A targets be?
🌀Mirakl got €100m credit facility. What will the M&A targets be?
Plus: Amazon is determined to grow grocery. Can it win it from Walmart?
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Happy Monday! Welcome to the MarketMaze newsletter, where we bring you the latest news, statistics, and analysis from the E-commerce & Marketplace space so you can stay ahead of the curve. Each week, we'll send you an email covering all the information you need, and it will take just a few minutes to read.
Today's write-up is 1,800 words, a 6-minute read.
This week’s highlights:
1. 📰News: Mirakl got €100m credit facility. What will be the M&A targets?
2. 📊Stat: Amazon is determined to grow grocery. Can it win it from Walmart?
3. 📖Headlines: Amazon, Walmart, TikTok, Walmart, Farfetch, Zalando, Asos, Uber Eats, Ocado, Bolt, Swiggy, Revolut, Etsy and more!
4. 🌟Spotlight: Fractional-ownership marketplace, proptech partners marketplace
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1. 📰 News of the week
Mirakl got €100M credit facility. What will the M&A targets be?
Mirakl is a French marketplace solution provider. Customers can create and manage marketplaces with the SaaS solution. It was founded in 2012, and since raised close to €1B in funding
Mirakl has been an amazing success story in recent years and has achieved go-to platform status. In 2021 Q4 Forrester analyzed Marketplace Development Platforms and Mirakl was ranked the top vendor, rated as differentiated in 9 out of 10 categories.
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Now, they have secured a €100M revolving credit facility valuing the company at $3.5B+
The Revolving Credit Facility supplements Mirakl’s existing strong cash position, built on the company’s controlled cash consumption following series D and E fundraisings. The funds will be used to finance Mirakl’s growth, in particular by investing in its technology and completing acquisitions
Mirakl has recently had a strong track record of investment, both in acquisitions and organic growth
launch of its retail media business (Mirakl Ads) in 2023
launch of financial services business (Mirakl Payout) in 2022
acquisition of octobat (invoice and Compliance startup)
acquisition of Target2Sell (suite of products for e-commerce) in 2022
📓Key Mirakl stats:
$6B+ transacted on Mirakl-powered marketplaces in 2022
230M+ products sold on Mirakl-powered marketplaces in 2022
100K businesses selling on Mirakl-powered marketplaces
2. 📊 Stat of the week
Amazon is determined to grow grocery. Can it win it from Walmart?
Seemingly as long as the world’s top two retailers have competed, Walmart has been considered the go-to for groceries, while Amazon leads in non-food sales.
Amazon seems determined to disrupt this balance in the upcoming years. Recent moves in the grocery space include, among others:
grocery-specific deals during Prime Day
redesigned Amazon Fresh store
new automated distribution centers pilot
perishable food delivery to Non-Prime members
“Stock Up and Save” program, which gives Prime members 20% off household essentials (incl. groceries)
According to PYMNTS study, Amazon is very slowly but making a progress in the food and beverage category. Overall, Amazon share in each category has been increasing, except for sports goods. During the same time period, Walmart’s market share trends generally flipped.
Other sources (Numerator, Euromonitor) are less favorable for Amazon, and it seems that Walmart is actually winning the share in 2023. Walmart, according to the CEO, continues to gain market share as higher income and younger shoppers look for cheaper options. Growth is driven both by convenience and price.
📓Takeaway:
The battle for grocery market share continues between the two retail giants. Some of Amazon investors are not happy about the grocery push.
Major investor Terry Smith opted to sell all of his shares as he believes it’s a big mistake.
Some reasons for that could be confusing experience due to dual brands (Amazon Fresh and Whole Foods) with different assortment. Another one could be inefficient curbside pickup (Whole Foods parking lots are messy with frequent pickup spots being in-store; Amazon Fresh curbside pickup is infrequent)
3. 📖 Headlines of the week
🛒 Mass merchant marketplaces
🇺🇸 Amazon Prime Air struggles and loses key employees. Amazon has lost two executives key to the company’s drone delivery operations. The staffers helped oversee tests of Amazon Prime Air’s drones, which experienced a crash in late June. The departures come as the service has struggled to expand beyond testing in two small U.S. markets. Deep dive → CNBC
🇺🇸 Walmart introduced Restored Premium to expand Walmart Restored offering. For brands and authorized refurbishers, this offers a new way to distinguish premium restored products. Items that fall under the Walmart Restored Premium category are like new, showing no signs of cosmetic damage, and they come with a one-year warranty and 30-day (or more) free returns. Deep dive → Walmart
🇪🇺 Amazon extension of the wait time for proceeds in the UK and Europe could force some small firms to go bust. Due to a change in reserve policy, Amazon will no longer credit their accounts as soon as a sale is made online but will do so a week after an item has been delivered. Deep dive → Guardian
🇪🇺 Amazon kills the small & light program in Europe, after its discontinuation in the US. It will be replaced by low-priced FBA rates. The actual FBA fees for products falling under the price threshold also depend on their weight and dimensions. Deep dive → ValueAddedResource | Onlinehaender
🇬🇧 Tiktok launched Fulfilled By TikTok (FBT) in UK. TikTok’s logistics offering in the UK, will store, pick, pack, and ship merchant goods to the end customer, freeing up brands to concentrate on manufacturing and sourcing stock and producing compelling content on TikTok to market their products. Deep dive → TikTok
👗 Fashion marketplaces
🌎 Farfetch to shut down its beauty business. Just over a year after launching its beauty business, Farfetch is exiting the category and will stop selling beauty products on 31 August. This could be part of broader restructure, as Farfetch is also making redundancies across its London and New York teams. Deep dive → VougeBusiness | RetailGazette
🌎 Amazon cut dozens of in-house fashion brands in its private-label business. Over the past year, the company has decided to eliminate 27 out of 30 clothing brands alone, including private labels such as Lark & Ro, Daily Ritual, and Goodthreads. As the brands phase out, only Amazon Essentials, Amazon Collection, and Amazon Aware will remain in the clothing sector. Deep dive → Entrepreneur
🇺🇸 ThredUp and The RealReal narrowed their annual losses. Both focus more on consignment and explore other, higher-margin revenue streams. At ThredUp, most prominent is resale-as-a-service. The RealReal is quickly scaling an advertising program launched in early July. Deep dive → RetailDive
🇪🇺 Zalando to unveil a luxury boutique-style space later this year. According to Lena-Sophie Roeper (Zalando's director for designer and luxury), it will be similar to a designer floor in a department store. Deep dive → Yahoo
🇪🇺 Asos, H&M back Zoa software to incorporate rental on retail websites. Zoa’s integrated rental technology solution claims to be the first of its kind to empower consumers to either rent or purchase items to keep while browsing through retailers’ websites. Deep dive → JustStyle
🍔 Food marketplaces
🇺🇸 Uber Eats partnered with Kroger on sushi and floral delivery. New service builds on earlier deployments of DoorDash floral and sushi delivery and Olo Rails order management. Deep dive → SuperMarketPerimeter
🇺🇸 Gopuff looks to boost membership via discounts. The quick delivery company is offering 30% off for more than 100 everyday essentials like milk and eggs for $7.99 subscribtion. Deep dive → CSA
🇬🇧 Ocado ramps up same-day delivery options as the turnaround continues. Currently, the online grocer offers same-day delivery options in most locations across the UK, but availability is limited to a few thousand each week. Ocado will focus on getting shoppers to order larger deliveries for same-day slots, rather than just last-minute ingredients, which are typically sold on delivery apps. Deep dive → Grocery Gazette
🇸🇦 Talabat launches a new credit card. The delivery app has teamed up with Abu Dhabi Commercial Bank (ADCB) to launch a series of food-themed cards. Customers can choose their card aesthetic from a collection of food-themed designs, including hummus, popcorn and avocado. Deep dive → Zawya
🇿🇦 Bolt is preparing to introduce the Bolt Market in South Africa. Food delivery service look to transform into an online marketplace. Deep dive → ITWeb
🇮🇳 Swiggy introduces ‘Menu Score Tool’ for restaurant partners. It covers menu categories, dishes, images, add-ons, and combos, providing actionable recommendations to drive better conversions. It provides actionable recommendations to restaurant partners for menu improvement and better conversions. Deep dive → Gadgetsnow
📦Various marketplaces
🌎 Revolut moves closer to super-app status by adding tour and travel experience bookings. Users in Europe and the UK can now book activities like sightseeing and food tours, outdoor experiences, and museum visits directly in the app, a function the fintech is calling Revolut Experiences. The company says there are over 300k experiences that users can book through the app. Deep dive → Sifted
🇪🇺 MediaMarkt prioritizes retail media and the marketplace. Ceconomy (MediaMarkt owner) CEO Karsten Wildberger listed those as most important in the future. The Marketplace is currently live in Germany, Austria and Spain and was able to achieve sales growth of 121 percent there in the third quarter. Next, the Marketplace will be rolled out in the Netherlands and Italy. The Marketplace offer for customers is also growing: At the end of July 2023, there were around 1,060 resellers with a total of almost 1.2 million products on the platform. Deep dive → CeMarkt | eMerce
🌎 Etsy launches new gift registries. Etsy gift registry allows customers to share list with friends and family, and Etsy baby registry is for anyone expecting a child. The two new registries follow May’s relaunch of its wedding registry that was first launched in 2012. Deep dive → ecommerceBytes
🇺🇸 Wayfair suppliers are ‘reverting to normal’. Wayfair’s supply base is beginning to look like its pre-pandemic normal in terms of stock levels, product flows, and new releases. A substantial number of the suppliers are now bringing in large new product introductions for the first time in three years. Deep dive → RetailDive
🌟Funding/new marketplaces
🇮🇳 Goro (Fractional-ownership marketplace) raises $1M in pre-seed funding. Goro enables people to invest in high-yielding assets and to quickly sell their properties. Goro serves users from more than 20 countries, and its user base has been expanding by 15% per week since its establishment earlier this year. Deep dive → Incubees
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🇬🇧 Alto (cloud-based property management software) launches Alto Marketplace to allow agents to select proptech partners. Deep dive → PropertyIndustryEye
Free resources:
- Top10 reports on marketplaces
- Top150 European marketplaces (soon!)
- Top events from marketplace and ecommerce space (soon!)
That’s all. See you next week!
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Author
Artur Stańczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that co-launched 3 start-ups
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