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- 🌀 Record-high Black Friday 2023. How much have sales grown this year?
🌀 Record-high Black Friday 2023. How much have sales grown this year?
Plus: What trends will shape marketplaces and platforms in 2024?
Happy Sunday! Welcome to MarketMaze, the #1 newsletter in the Marketplace and E-commerce space that keeps professionals ahead of the curve. Each week we deliver insights, stats, and news so you can be up to date in just a few minutes.
Today's write-up is 2,039 words, a 7-minute read
This week’s highlights:
1. 📰News: Record-high Black Friday 2023. How much have sales grown this year?
2. 📊Stat: What trends will shape marketplaces and platforms in 2024?
3. 📖Headlines: eBay, Temu, Walmart, Tik Tok, Farfetch, Zalando, Vinted, Depop, La Redoute, Uber Eats, Delivery Hero, Deliveroo, Uber Direct, Booksy and more!
4. 🌟Spotlight: second-hand motorcycle marketplace, refurbished electronics marketplace, B2B recycling marketplace
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1. 📰 News of the week
Record-high Black Friday 2023. How much have sales grown this year?
Black Friday seems to emerged victorious once again, boasting record-breaking results in retail sales growth compared to the previous year. Below early estimated data points for US, Globe and Europe from available sources:
According to Mastercard SpendingPulse, online retail sales in U.S. on Friday, November 24 were up +8.5% year-over-year (yoy) excluding automotive, not adjusted for inflation. Consumers shopped deals online, avoiding crowds. In-store sales increased only 1.1% yoy. Deep dive → MasterCard
A record $9.8 billion was spent online for Black Friday, up 7.5% yoy. Electronics, Smartwatches, TV, and audio equipment particularly sold well, according to Adobe Analytics. Adobe says prices on retail sites in October were 6% lower than a year earlier. Mobile devices accounted for 54% of online sales. Deep dive → Forbes | TechCrunch
Shopify merchants set a Black Friday record with a combined $4.1 billion in sales. Shopify merchants drove a 22% increase in sales over last year. The hottest product categories were clothing, personal care, and jewelry. Average cart price: $110.71 ($110.08 on a constant currency basis). 15% of total orders were made across borders. Deep dive → Shopify
Black Friday was also the biggest ever according to data from Salesforce Commerce Cloud online sales soared 8% globally, 9% in US and 8% in Europe. In the same time discount rates rose to 28% globally, 30% in the US and 24% in Europe – representing the best deals of the holiday season so far. Deep dive → Michelle Grant (SalesForce)
2. 📊 News of the week
What trends will shape marketplaces and platforms in 2024?
The MIT Platform report identifies key trends that are set to shape the future of the platform economy. Here are the main trends that will shape the platform and marketplace landscape next year:
🤖 Integration of Artificial Intelligence: AI integration on digital platforms is gaining momentum, promising enhanced scalability, decision-making, and personalized processes. However, challenges such as hidden biases and unequal distribution of benefits require careful consideration and regulatory action.
♻️ Growth of Circular Platforms: Circular platforms are set to play a crucial role in supporting sustainability, facilitating product and material exchanges, and promoting practices like reuse, resale, and sharing to create a more eco-friendly and resource-efficient economy.
📜 Platform regulations: As platforms face increased regulatory scrutiny, navigating global differences becomes pivotal. U.S. regulations, like Section 230, and the European Union's Digital Services Act exemplify the complex landscape, necessitating compliance strategies across diverse jurisdictions.
💼 Increasing Power of Influencers and the Creator Economy: The creator economy, estimated at $100 billion, is reshaping digital marketing, driven by independent bloggers and video hosts monetizing their activities.
3. 📖 Headlines of the week
🛒 Mass Merchant
🌎 eBay to gain $2.2B from sales of its shares in classified biz Adevinta. eBay is selling its remaining shares in Adevinta, the online classified business, to private equity firms Permira and Blackstone for $2.2 billion in cash and 20% equity. This move follows Adevinta's acquisition of eBay's classified business in 2020. After the deal's closure, eBay will retain a 20% equity stake in the newly privatized Adevinta. Deep dive → TechCrunch
🌎 Temu is burning cash to challenge Shein and Amazon on Black Friday. Reports show Temu is growing faster than even its owners expected, but it’s still losing money and straining its logistics as it tries to compete with Shein, TikTok, and Amazon. Deep dive → Wired.co.uk
🇪🇺 Temu expands European delivery network, prioritizes eco-friendly packaging. Temu expanded its delivery network in Europe via partnerships with Poste Italiane, CTT in the Iberian Peninsula, and Mail Alliance in Germany. In Italy, Poste Italiane will work with Temu to enhance its delivery processes, with initiatives like PIN-code-enabled lockers and local stores serving as pick-up and drop-off points. The partnership also includes environmental strategies, such as reducing carbon emissions and employing eco-friendly (recyclable and biodegradable) packaging. Deep dive → Packaging strategies
🇺🇸 Walmart introduces parcel stations to speed up delivery. Walmart has already 4,000 stores operating as delivery hubs. Now the company is adding parcel stations to the hubs. Parcel station work as mini post office that receives and delivers packages. Deep dive → Walmart
🇮🇩 TikTok to invest in Indonesia’s GoTo online retailer Tokopedia. TikTok is in discussions with Indonesian e-commerce players including GoTo, Blibli, Bukalapak, and Tokopedia to revive its e-commerce ambitions. Following recent regulations the company now needs a way to partner with local e-commerce firms to continue its commerce operations in the country. Deep dive → Mint
👗 Fashion & Beauty
🇪🇺 Zalando partnered with Klarna for flexible payments. This collaboration will introduce Klarna’s widely acclaimed ‘Pay in 3′ service to Zalando’s Fashion Store in France, Italy, and Spain. Klarna’s ‘Pay in 3’ service permits shoppers to split payments into three equal instalments, granting them the opportunity to enjoy their purchases immediately while providing the flexibility to try items before completing payment, all with the convenience of deferred payment. Deep dive → Apparel resources
🇬🇧 Vinted strengthens its collaboration with Yodel and PayPoint. Yodel (The British parcel delivery) as part of a multi-year agreement will open both opportunities to deliver package to one of the 6k shops or will deliver directly to the recipient's address. Additionally Paypoint will open its network of 10k+ locations. Deep dive → ConvenienceStore | DeliveryX
🇬🇧 Depop takes circular fashion to the high street. Depop is to launch a series of high-profile temporary stores over six months in partnership with retail pop-up provider Sook. The company launched a partnership last month to bring online retailers into physical venues, and it has now released further information about the collaboration. Four immersive pop-ups will debut in London in November and December, “encouraging more people to shop secondhand while reviving the high street for the Christmas Party season,” according to Depop. Deep dive → Apparel resources
🇫🇷 La Redoute to focus less on fashion, more on home decoration. La Redoute is introducing radical strategic changes as online sales are experiencing a generalized decline due to weaker consumer purchasing power. La Redoute is currently the third-largest e-tailer in France in terms of home decoration purchases, with 6.2 million unique visitors per month. Just over 60% of its revenue is generated by this segment, and the company’s goal is to grow this share to between 70 and 75% within four to five years. Deep dive → FashionNetwork
🍔 Food & Grocery
🇺🇸 Walmart is widening the gap with Amazon in grocery e-commerce. Walmart is expanding its market-leading position in grocery e-commerce and is on track to control 26.9% of the market by the end of 2024 - well ahead of Amazon, its closest competitor, according to data released earlier this month by Insider Intelligence. Amazon’s share of the digital grocery space is set to decline to 18.5% over the coming year even as its sales continue to grow. Deep dive → GroceryDive
🇺🇸 Uber Eats partners with Big Lots as aggregators expand Retail presence. Through a partnership, Uber will deliver items from 1,200 Big Lots locations, like holiday decorations, groceries, pet care products, and more. These moves come as aggregators look to drive usage, making their offerings relevant in more parts of consumers’ day-to-day lives, given their relatively low penetration in the restaurant category. Deep dive → PYMNTS
🇪🇺 Delivery Hero and Glovo offices were inspected again as the EU widens its investigation. This move aims to determine whether the companies concerned have violated EU antitrust rules that strictly prohibit any “cartels and restrictive business practices”. Deep dive → VerdictFoodService | TechCrunch
🇬🇧 Deliveroo with good news from the UK Supreme Court. The UK’s Supreme Court has ruled that Deliveroo riders are not employees and therefore, can’t be represented by unions for collective pay negotiation power. The judgment comes as a huge blow to workers and the union alike, yet a win for the gig economy in general. Deep dive → Euronews
🇬🇧 Uber Direct signed KFC UK and Ireland for quick food deliveries. White-label delivery solution Uber Direct provides customers with real-time tracking from their local restaurant to their delivery address. It comes after KFC announced last month that it had ended its partnership with Deliveroo to focus its efforts on other delivery channels. Deep dive → VerdictFoodService
📦Various
🇩🇪 Mobile.de will enter the e-bike market in 2024. The platform aims to allow dealers to list new or used e-bikes on Mobile.de, providing a sales opportunity for the expansion of their inventory. Mobile.de aspires to become one of the largest commercial marketplaces for e-bikes in Germany, motivated by the market's attractiveness, with 24.4% of German households owning an e-bike and over 2 million units sold in the country last year. Deep dive → AutoHous.de
🇵🇱 Booksy partnered with Inovia Capital for next phase of growth. Booksy’s platform enables tens of millions of active users to book and find the best beauty & wellness professionals near them. Next phase of growth to focus on organic growth and acquisitions. Deep dive → Inovia
🇪🇸 Leroy Merlin sales exceeded 1M products in the marketplace. Launched in November 2022 with 150 authorized sellers, it now covers 900. The Leroy Merlin website is currently the fourth most visited e-commerce in the country. The company plans to expand the team by 30% in the coming months. Deep dive →Revistainforetail
🌟Spotlight
🇪🇸 Cüimo (platform for second-hand motorcycles) raises €900k. Cüimo’s value proposition is clear: a 100% online motorcycle buying and selling process that provides maximum transparency in the transaction. With this round, the company wants to invest in human and technical capital, which will allow them to continue growing the marketplace, in addition to taking advantage of the funds generated to expand other business lines such as its “Cüimo Prime” section of already reconditioned motorcycles that can be delivered in 72 hours at the buyer’s home. Deep dive → Eu Startups
🇬🇧 Reboxed (refurbished electronics marketplace) raises £1.6M to tackle piling e-waste. Reboxed has built a brand and re-commerce platform connecting businesses and customers with a better and more sustainable way to buy and sell technology. It offers premium refurbished and pre-owned devices, including phones, laptops, tablets, and smartwatches with a focus on quality, consistency, and a genuinely circular approach. The company will use the funds to drive growth and further develop its retail partner programs and Reboxed for business service. Deep dive → TechFundingnews
🇬🇧 Safi just raised $19.5 million for its B2B recycling marketplace. Safi operates a B2B marketplace for recyclable materials, utilizing an algorithm to match buyers and sellers, generative AI, and computer vision for quality checks. The platform aims to digitize the entire trading process, from discovery and quality control to payments and logistics, addressing inefficiencies and lack of transparency in the recycling industry. The funding will be used to enhance Safi's offerings, digitize more parts of the supply chain, and expand its team. Deep dive → Business insider
That’s all. See you next week!
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Author
Artur Stańczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that co-launched 3 start-ups
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