- MarketMaze
- Posts
- 🌀Shipping Reliability Over Speed📦
🌀Shipping Reliability Over Speed📦
Plus: Global shopper insights 🛍️
In partnership with
Welcome to MarketMaze, the #1 newsletter for staying on top of the latest in Ecommerce & Marketplaces. Get all the insights you need in just 5 minutes!
🧠 Big Story:
Consumers Favor Reliability Over Speed 📦
📊 Key Data:
Global shopper insights 🛍️
📖 Ecommerce ecosystem news:
🇺🇸 Google Ads unveils Performance Max Usefulness Indicator
🇺🇸 Faire's Promoted Listings drive 80% product view boost
🇮🇳 Amazon Ads launches Ads Planner
🇩🇪 PrimeUp becomes Amazon's first Ad-Tech reseller in Germany
🇺🇸 Meta cuts 3,600 jobs, citing performance issues
+ over 15 other handpicked hot news from the last week you need to know 🔥
We just dropped our most in-depth report yet on De Minimis—and trust us, it’s the best one out there! 🔥
✅ Comprehensive deep dive into the $800 duty-free rule
✅ Fresh insights on how it reshaped global e-commerce
✅ Expert takes from multiple industry leaders
✅ Real-world impact on Shein, Temu, and global trade
If you’re in e-commerce, trade policy, or logistics, this is your must-read for 2025. Consider sharing link on LinkedIn, reposting key insights, or simply hitting like/reshare on our Linkedin post (here).
Check out the full report here:
📝 Here are some ideas we’re thinking to explore next. What do you think?
Drop your thoughts in the poll or just DM us!
What's most interesting to you?We will cover that topic next week! |
🙋♂Was this forwarded to you? Sign up !
💌 Did you want to help? Share this link !
💖Do you like MarketMaze? Write as review !
Consumers Favor Reliability Over Speed 📦
McKinsey's 2024 survey shows 90% of US consumers prioritize free, reliable shipping over speed. Only 5% prefer the fastest delivery regardless of cost.
🚚 Cost & Flexibility Now Matter More
In 2022, speed was the top delivery priority. By 2024, it dropped to fifth place. Now, cost and flexibility rank highest. 90% of consumers abandon carts due to high shipping fees. 65% want flexible return options. Retailers must adapt to shifting preferences.
📦 Reliability Over Speed
Consumers value on-time arrivals more than fast shipping. On-time delivery scored 1.9 in preference, while same-day delivery only reached 1.1. 85% are okay with slight delays if notified. Transparency and tracking matter more than ever for satisfaction.
⏳ 3 Days is the Limit
Patience runs out after three days. 90% of shoppers tolerate 2-3 day delivery, but satisfaction drops sharply for longer waits. Free shipping still matters—80% accept 4-7 day delivery if it's free. Speed isn't dead, but reliability and cost reign supreme.
Hire Ava, the Industry-Leading AI BDR
Ava automates your entire outbound demand generation so you can get leads delivered to your inbox on autopilot. She operates within the Artisan platform, which consolidates every tool you need for outbound:
300M+ High-Quality B2B Prospects
Automated Lead Enrichment With 10+ Data Sources Included
Full Email Deliverability Management
Personalization Waterfall using LinkedIn, Twitter, Web Scraping & More
Global shopper insights 🛍️
Retail is shifting—26% of Gen Z expects more omnichannel shopping, while 50-60% of consumers plan to buy more in-store in 2025. Marketplaces are growing, but Baby Boomers show the most resistance to change.
🔄 Gen Z Leads Omnichannel Shift, Older Shoppers Stay Put
Gen Z craves seamless shopping—26% expect to use both online and in-store more. However, omnichannel demand drops to just 9% for those 65+. Older consumers also resist change, with most expecting no shift in their shopping habits.
🏬 In-Store Shopping Surges, Canada & Australia Lead Online Growth
In 2025, 50-60% of shoppers will buy more in-store, reversing years of online expansion. Yet, Canada (37%) and Australia (34%) have the highest expected online growth. Retailers must balance physical and digital strategies to meet these diverse shifts.
📈 Marketplaces Boom, But Older Shoppers Resist Change
48% of consumers will shop more on marketplaces like Amazon and TikTok Shop. Gen Z leads (64%), followed by Millennials (58%). However, Baby Boomers show the most hesitation—27% expect no change in their marketplace shopping habits.
See how top Shopify brands are leveling up their lifecycle marketing
3X the opt-in rate of your existing pop up
Grow your subscriber list by 40%
Increase abandonment flow revenue by 55%
📣Marketing
🇺🇸 Google Ads unveils Performance Max Usefulness Indicator. On February 13, 2025, Google introduced a new tool to help advertisers assess the incremental traffic impact of their search themes, enhancing campaign targeting.
🇺🇸 Faire's Promoted Listings drive 80% product view boost. Since September, over 7,000 brands have used Faire's Promoted Listings, leading to an 80% increase in product views. CEO Max Rhodes reports this tool now makes up nearly 5% of Faire's revenue.
🇮🇳 Amazon Ads launches Ads Planner. On February 12, 2025, Amazon Ads introduced Ads Planner, enabling advertisers to assess audience potential, measure deduplicated reach across formats, and efficiently allocate budgets to meet campaign objectives.
🇩🇪 PrimeUp becomes Amazon's first Ad-Tech reseller in Germany. On February 12, 2025, PrimeUp announced its new role, aiming to lower entry barriers to Amazon's Demand Side Platform (DSP) for advertisers and agencies.
🇺🇸 Meta cuts 3,600 jobs, citing performance issues. On Feb 10, 2025, Meta laid off 3,600 employees, about 5% of its workforce, targeting low performers to enhance efficiency, as reported by Business Insider.
🛠️Tools
🇺🇸 Simon partners with Shopify and Leap to boost physical retail. Simon, Shopify, and Leap collaborate to help e-commerce brands expand into brick-and-mortar stores, streamlining the process and reducing barriers to entry.
🇱🇺 MarketLeap secures $8M to boost AI-driven D2C ecommerce. MarketLeap raises $8M Series A led by Smedvig Ventures to enhance AI automation, expand in the US, and grow its team, following 340% YoY customer growth.
🇺🇸 Klevu and Searchspring Unite to Form Athos Commerce. On January 13, 2025, Klevu and Searchspring announced their merger, forming Athos Commerce. Backed by PSG Equity, this AI-driven ecommerce platform aims to enhance search, merchandising, and personalization for online retailers worldwide.
🇸🇪 Klarna embraces crypto with major platform integration. Klarna CEO Sebastian Siemiatkowski admits past crypto skepticism was wrong and announces plans to integrate digital assets into Klarna’s global payment system.
🇸🇬 Odoo integrates with Shopee, streamlining e-commerce for 6M. Odoo’s new Shopee Connector allows businesses to sync orders and inventory in real time, simplifying operations for Shopee’s 6M+ sellers across Southeast Asia.
🚚 Logistics
🇦🇺 Loop and Global-e simplify global returns for merchants. Loop and Global-e have partnered to streamline cross-border returns. Merchants now get a unified system to reduce admin work, improve efficiency, and boost revenue.
🇩🇪 DHL introduces provider-neutral parcel stations in Germany. DHL's subsidiary, DeinFach, has launched white parcel stations in cities like Cologne and Berlin, allowing multiple carriers to deliver and collect packages, enhancing convenience for consumers.
🇩🇪 DPD partners with hey circle for reusable packaging. DPD Germany and hey circle introduce reusable shipping packaging to cut waste. The eco-friendly boxes last 50 cycles, reducing costs and environmental impact.
🇦🇺 FedEx launches FICP in Australia and New Zealand. FedEx's International Connect Plus service is now available in Australia and New Zealand, enhancing e-commerce shipping options for local businesses.
🇺🇸 ReturnPro launches all-in-one returns solution for SMBs. ReturnPro's new platform offers small and medium-sized businesses a comprehensive tool to manage returns, reduce costs, and enhance customer satisfaction.
❤️ Your Opinion matters!
Share your thoughts on today’s email with just 1 click in the poll—it’s quick and helps us improve.
What do you think of this issue? |
For questions or more feedback, reply to this email.
Best,
MarketMaze team
Reply