- MarketMaze
- Posts
- 🌀 Shopify on Black Friday Cyber Monday. What’s the shopper perspective?
🌀 Shopify on Black Friday Cyber Monday. What’s the shopper perspective?
Plus: Who dominates cross-border sales at marketplaces in Europe?
Happy Sunday! Welcome to MarketMaze, the #1 newsletter in the Marketplace and E-commerce space that keeps you ahead of the curve. Each week we deliver insights, stats, and news so you can be up to date in just a few minutes.
Today's write-up is 2,376 words, a 8-minute read
This week’s highlights:
1. 📰News: Shopify on Black Friday Cyber Monday. What’s the shopper perspective?
2. 📊Stat: Who dominates cross-border sales at marketplaces in Europe?
3. 📖Headlines: Amazon, Walmart, eBay, OLX, Poshmark, Macy’s, Zalando, Vinted, Getir, Swiggy, Instacart, Just Eat, Etsy, Spotify and more!
4. 🌟Spotlight: Service marketplace, AI-powered clean mobile energy platform, clothing resale marketplace
Was this email forwarded to you? Sign up to MarketMaze and receive access to deep dives and resources for free
1. 📰 News of the week
Shopify on Black Friday Cyber Monday. What’s the shopper perspective?
As we approach Black Friday Cyber Monday (BFCM) weekend, Shopify's latest report unveils shopper sentiments, indicating a robust spending outlook.
Shopify surveyed more than 2,000 consumers and 1,000 SMBs in the UK, which is part of a research study surveying 12,000 consumers and almost 5,000 businesses in six countries.
Despite some predicting tightened purse strings, global consumers are ready to maintain or increase spending, both online and in physical stores, seeking specific deals and leveraging AI for brand and product discovery.
💸 73% of consumers globally – rising to 74% in the UK – have reduced their discretionary spending over the last couple of months. Yet people want to spend this season with 53% of UK shoppers putting aside more money each month than they have in previous years.
💰 This is resulting in a notable 69% being more likely to shop during BFCM weekend and upcoming peak sales moments to get more for their money. In fact, 66% of UK shoppers, increasing to 67% globally, plan to spend as much or more during BFCM weekend this year compared to last year.
🌐 Both online and offline retail are important. 76% of UK merchants – up to 81% globally – said that brick-and-mortar stores are as or more important than last year, up from 68% in 2022. 1 in 3 UK consumers is open to purchasing directly on Instagram
🔧 Technology is a game-changer. 40% of UK shoppers prefer brands embedding technology, with self-service checkout (53%) leading. AI is gaining prominence (68%) for discovering new brands and products. Good news for consumers: 67% of brands are investing more in technology for BFCM and upcoming seasonal spending.
Despite many studies predicting a challenging period for retailers as consumers look to tighten their purse strings, our data indicates that this could be a key revenue moment for those that embrace BFCM
2. 📊 Stat of the week
Who dominates cross-border sales at marketplaces in Europe?
Cross-Border Commerce Europe recently published its fourth edition of the "TOP 100 Cross-Border Marketplaces Europe," shedding light on the dynamics of cross-border e-commerce in the region and seller profiles. As always, the key points below summarize the key insights for you!
1. 🚀 Current landscape: Marketplaces drive €167 Billion in European Cross-Border E-commerce in 2022
In 2022, the European cross-border e-commerce market reached a whopping €265 billion, with marketplaces contributing €167 billion, making up 63% of the total turnover. Amazon and eBay led the charge with an expected combined GMV/turnover of €55 billion and €23.2 billion, marking nearly half of the marketplace-driven trade.
2. 🌍 Future Landscape: 250-300 Cross-Border Marketplaces by 2025
The landscape is evolving as the study anticipates that 250 to 300 cross-border marketplaces will constitute over half of the total marketplaces by 2025. Currently, approximately 175 marketplaces (35% of the 498 marketplaces covered by CBCommerce) are considered cross-border. Among these, 45% of the marketplaces are non-European (mainly from the USA), while only 5% are UK marketplaces
3. 🔄 Shift in strategy: HYBRID outperform PURE marketplaces
HYBRID marketplaces, integrating their own retail sales and those of third-party (3P) sellers, are outperforming PURE marketplaces. The study predicts that increasing the share of 3P sellers will stimulate GMV growth. Notably, Amazon aims to achieve 65% 3P sellers by 2025 (an increase from 58%), leading the HYBRID B2C marketplace domain, followed by Zalando (30% of 3P to increase to 50%)
4. 🇨🇳 Sellers profile: China dominates Cross-Border E-commerce
Most third-party sellers on major cross-border marketplaces originate from China. In fact, 59% of Amazon’s 3P sellers are based in China, while for AliExpress, the figure stands at 90%. For eBay, it’s 38%, and for Wish, it’s 82%. Chinese sellers achieved remarkable GMV in 2022 across European Cross-border marketplaces, and this trend is expected to double by 2026.
3. 📖 Headlines of the week
🛒 Mass merchant marketplaces
🌎 Amazon to launch ultra-fast drone deliveries in Italy, the UK, and a third location in the U.S. The Prime Air drone delivery system is expanding to international locations, and adding a third city in the United States by the end of next year. In addition to the new delivery sites, Prime Air is unveiling the new MK30 drone design, which is quieter, smaller, and lighter, than previous models. Deep dive → Amazon | TheGuardian
🌎 Amazon announces 2 new ways it's using robots to assist employees and deliver for customers. The new robotic solutions, Sequoia (integrated multiple robot systems) and Digit (humanoid-like robot that can move, grasp, and handle items in spaces and corners of warehouses), will support workplace safety and help Amazon deliver to customers faster. Deep dive → Amazon
🇺🇸 Walmart is banking on its third-party online marketplace to boost holiday sales. Online sales for Walmart U.S. rose sharply recently, while other major retailers such as Macy’s and Target reported declines. So far, Walmart does not carry third-party marketplace items in its stores, which means customers can’t get those online orders through curbside pickup or ultra-speedy delivery to their homes. Deep dive → CNBC
🇬🇧 eBay UK convenes a new circular economy council for furniture and homeware. Major retailers, including Ikea and Dunelm are participating in a new ‘Circular Change Council’ intended to boost re-commerce and reduce waste in the furniture and homeware industry. Deep dive → Edie.net
🇿🇦 Amazon plans to open its South African marketplace in 2024. Independent sellers in South Africa, including small and medium-sized enterprises, can register their companies on the Amazon seller portal. Deep dive → TechPoint Africa | Amazon
🇵🇱 OLX aims to expand into new markets and enhance collaboration with brick-and-mortar retail, focusing on the ROPO (research online, purchase offline) model, according to Dawid Fabiś, the head of sales at the platform. With nearly 13 million users, including almost 8.5 million using the mobile app, OLX sees opportunities to leverage its strong position in re-commerce to benefit retail networks. The platform proposes an "inverted flyer effect," allowing users to search for products and find them at specific network locations, generating increased traffic for those stores. Deep dive → Inwestycje.pl
👗 Fashion marketplaces
🌎 Poshmark closes down in Australia, India, and UK. The company said the decision to close was 'to focus our energy and increase our investments' in core markets in the US and Canada. Deep dive → DailyMail
🇺🇸 Macy’s debuts the ‘Mstylelab’ digital fashion platform. The retailer built the space using the metaverse technology platform Journee. In the online space, users can create a profile, design and personalize digital fabric, explore the virtual environment, and browse the digital renderings of the retailer’s On 34th brand. They can also create a personalized digital T-shirt to match Mstylelab’s digital fabric, per the press release. Deep dive → RetailDive
🇪🇺 Zalando introduces fulfillment for third-party retailers. Zalando has introduced ZEOS Fulfillment, a solution that enables affiliated brands and retailers to efficiently manage their logistics through a unified interface. Affiliated partners can send their products to one of Zalando’s twelve distribution centers. ZEOS has integrated with over 40 European carriers, collectively offering more than 160 localized delivery and return options across 23 European markets. Over 30 brands and retailers are currently making use of this service. Deep dive → Zalando | Apparelresources
🇪🇺 Vinted launches its product verification service. the roll-out of product verification services for products priced over €100 in order to attract high-end apparel and accessory vendors. This system is the result of months of experimentation. The service is available for €10 as an optional add-on for qualified items. Deep dive → Vinted | Apparelresources
🇫🇷 Vinted Go signed a strategic partnership with smart locker provider Bloq.it. The new agreement expands the existing relationship that launched Vinted Go’s Smart Locker network in France. Under the terms, Bloq.it becomes the exclusive provider of Smart Lockers and Smart Locker software through Bloq.it OS for the Vinted Go network. Deep dive → Parcel Tech
🇧🇷 Shein plans to ship Brazil-made products around Latin America from 2026. The firm started manufacturing clothes in Brazil earlier this year, its first production center outside China. It aims to have 85% of its sales in Brazil, including sales by vendors on Shein's marketplace, produced locally by 2026. Deep dive → Reuters
🍔 Food marketplaces
🇺🇸 Getir bets big on the U.S. even as it bleeds cash. Getir has lost 80% of its valuation since spring 2022. The company laid off 2,600 people and shuttered operations in Italy, Spain, and Portugal. Getir is maintaining its US operation, but incurs roughly $100 million in costs per month. Deep dive → RestofWorld
🇺🇸 Instacart is down 26% since its IPO. Most Wall Street brokerages, including J.P.Morgan and Goldman Sachs, kicked off coverage on Instacart with a bullish view, betting on the grocery delivery app's growth amid a shift to online shopping. As of Friday, the six brokerages that were not involved in the IPO started coverage with an average rating of "hold", LSEG data showed. Instacart trades at 54.4 times its forward earnings, according to LSEG data. Deep dive → Reuters
🇮🇳 Swiggy hiked the platform fee on food delivery orders to ₹3 per order (+50%). Platform fee is considered a measure to improve unit economics. Swiggy reported an 80 percent on-year jump in losses to around $540 million in 2022. Deep dive → Mint
🇨🇦 Uber Eats expands into 50 small cities and towns across Canada. Uber Eats is taking a big step into small towns. In most of the towns, Uber isn’t operating its rideshare service. Deep dive → TheStar
🇬🇧 Just eat to launch the in-app ‘AI assistant’ feature. The feature will begin appearing in early November to a random selection of app users and will be able to respond to voice and text instructions. The AI assistant was built by an in-house tech team over the past three months, who will continue to make upgrades to the feature using customer feedback and “safeguarded” data. Deep dive → GroceryGazzete
📦Various marketplaces
🌎 Spotify is launching a personalized in-app merch hub in partnership with Shopify. Merch Hub provides personalized merch recommendations based on your listening habits. Once you’re in the hub, you can browse and click on merchandise to learn more about them. If you’re ready to make a purchase, you can do so through the artist’s Spotify. Deep dive → TechCrunch
🌎 Discord expands online marketplace. The company’s new in-app Shop will eventually be available to all users instead of just subscribers to its membership program, allowing them to buy digital goods. Deep dive → CNBC
🌎 Etsy guarantees on-time delivery during the holidays via the Purchase Protection program. The e-commerce company is offering full refunds for gifts not delivered by their estimated date. Etsy is also introducing a deal "hub" exclusively on its app to showcase personalized deals throughout the season. Additionally, the company recently grew its team of style experts, which curate “Etsy’s Picks” for customers. Deep dive → RetailDive
🇺🇸 BuyCycle expands to the US. BuyCycle is a Munich-based marketplace for used high-value bicycles. The company, which managed to become a market leader in Europe within two years of its launch, currently operates in 30 countries and has more than 15,000 bicycles in its inventory. It offers guaranteed buyer protection, first-class services, and insurance. Deep dive → EU startups
🇨🇦 Airbnb and other short-term rental platforms to be affected by Canada government, which is trying to ease a rental-unit shortage. The government is examining options to ensure more short-term rentals become available as long-term rentals. Deep dive → Reuters
🌟Funding/new marketplaces
🇪🇸 Webel (service marketplace) raises €2.1 million primarily for expansion purposes. Through this funding round, they aim to deliver over 1 million services per year and expand into new markets like Italy and the UK. Webel has been growing 10x yearly for two consecutive years already, currently delivering over 100,000 services per year. Deep dive → EU-startups
🇳🇱 Skoon Energy (AI-powered clean mobile energy platform) secures €5M funding. Skoon Energy aims to reshape on-site energy supply by connecting users of traditional fossil fuel-powered generators with suppliers of clean mobile energy systems, such as batteries, hydrogen, and solar generators. Skoon’s online marketplace has more than 150 verified suppliers, and the platform is used by rental companies across Europe, including Atlas Copco, Volta Energy and Morillo Energy, as well as large-scale energy users such as Vattenfall, the Dutch Ministry of Defence and the Port of Amsterdam. Deep dive → Tech EU
🇺🇾 Vopero (clothing resale marketplace for Latin America) closed $4 million round. Sellers download the Vopero app and request a Vopero kit that includes a bag with a QR code that will hold about 30 garments. Once filled, the seller scans the QR code to schedule a pickup from their home. Similar to how ThredUP, Poshmark and The RealReal operate, Vopero processes the garments and uploads images to the platform, where sellers can monitor the sales process. Deep dive → TechCrunch
Free resources:
- Top10 reports on marketplaces
- 150 European B2C & C2C marketplaces
- Top events from marketplace and ecommerce space (soon!)
Deep dives:
- Y combinator shaping the marketplace world, one seed at a time
- AI usage in marketplaces/ecommerce (soon!)
That’s all. See you next week!
🤝Question, suggestion, collab or feedback? Send me a note on Linkedin
👍 If you liked this post, why not share it? Help me reach a wider audience that may benefit from it.
Author
Artur Stańczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that co-launched 3 start-ups
Reply