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  • 🌀Temu pushes into EU. Can Asian marketplaces win the market?

🌀Temu pushes into EU. Can Asian marketplaces win the market?

Plus: Can APM become the leading option for e-commerce and marketplace deliveries?

Happy Sunday! Welcome to the MarketMaze newsletter, where we bring you the latest news, statistics, and analysis from the E-commerce & Marketplace space so you can stay ahead of the curve. Each week, we'll send you an email covering all the information you need, and it will take just ~5 mins to read.

Today's write-up is a bit longer 1,704 words, a 8-minute read.

This week’s TL;DR:

1. đź“°News: Another Chinese marketplace pushes into EU. Can Asian players pay to win the market?

2. đź“ŠStat: APM (Automated Parcel Machine) wars in Poland and beyond. Can APM become the leading option for e-commerce and marketplace deliveries?

3. đź“–Headlines: Amazon, OLX, InPost, Vinted, Zalando, Shein, Bolt, Wolt, Glovo, TikTok, Expedia and more!

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1. đź“° News of the week

Another Chinese marketplace pushes into EU. Can Asian players pay to win the market?

  • Temu, a Chinese online marketplace, after succesful entry to US is now expanding its presence in Europe's core e-commerce markets. Temu has obviously committed a lot of investments, topping up the appstore in the shopping category in 11 countries in Europe

  • Temu offers a wide range of extremely low-priced non-food items (of questionable quality) and directly deliver them from China to customers. Unlike traditional shopping apps, Temu utilizes social media platforms like TikTok to generate demand and uses gamification and affiliate codes to stimulate growth. Sellers pay a commission of approx 25-30% sale

  • In Europe, to gain momentum it uses large discounts to attract customers (e.g. in Germany up to 27% on EUR 150 basket). Additionally it has Ambassador program that provides individuals who attract new customers with rewards up to USD 1,000

đź““The Takeaway:

Shopee, an ecommerce platform based in Singapore, shares a similar business model to that of Temu. It expanded into Europe in 2021 but made the decision to completely withdraw in 2023. This raises the question of whether Europe and North America are unfavorable markets for ecommerce platforms that prioritize product variety and cost savings, or if Shopee's withdrawal was driven by internal challenges. According to Temu, it appears that the latter is the case.

2. đź“Š Stat of the week

APM (Automated Parcel Machine) wars in Poland and beyond. Can APM become the leading option for e-commerce and marketplace deliveries? 

  • Acording to Last Mile Experts report, across Europe, there are now approx. 120K APM (Automated Parcel Machines) and 330K PUDO (PickUp Drop Off point). Leading APM countries like Poland and Czechia have as many APMs as there are unique PUDO options available in the country. Across Europe, there is around 0.4 APM per each PUDO. Countries like UK, Germany, and France are still below that ratio

  • In the last year, according to Last Mile Experts, there were an additional 40K new APMs (+51% yoy growth) and only 21K PUDO (7% yoy growth). The main players responsible for such growth are InPost and DHL and Polish market, which seems to become a major battlefield for APMs

đź““Headlines:
InPost to place 100 lockers in “Duży Ben” Polish liquor stores. The new InDoor APMs format could be placed in up to 430 locations. Deep dive → Wirtualne media

DHL and Cainia (logistics arm of Alibaba) plan to invest 60 million euros to install parcel lockers across Poland, with the aspiration of forming one of Poland’s largest access point networks Deep dive → Trans. info

Allegro could consider opening its 3000 APM network to other retailers. Deep dive → Nowymarketing

  • InPost, the European leader in APM, expands its footprint in the UK, while innovating with new services (InPost Pay) and formats (APMs with EV charging)

đź““Headlines:

InPost to introduce a new service InPost Pay across 1500 e-stores. InPost Pay should allow for 1-click order with full payment and delivery to Inpost parcels. Deep dive → Interia

Inpost to roll out 300 lockers across Bp stations in the UK after a successful pilot. Deep dive → Petrolplaza

InPost plans to set up dozens of EV charging stations alongside their APM network in partnership with GreenWay by year-end. Deep dive → Android

3. đź“– Headlines of the week

đź›’Mass merchant marketplaces

  • Amazon on target of FTC (The Federal Trade Commission). It has been sued by FTC for tricking consumers into signing up for its Prime subscription service through deceptive user interface designs. Last month, Amazon agreed to pay more than $30 million to settle two FTC privacy complaints surrounding its Alexa and Ring products. Deep dive → CNN

  • Amazon to reopen Seller Fulfilled Prime enrollment after an extended pause. The program allows sellers independently handle fulfillment while still offering one-day and two-day delivery speeds for Prime customers. Requirements for Seller Fulfilled Prime include shipping more than 99% of orders on time, having nationwide delivery coverage for all standard-size products, and weekend pickup and delivery. Deep dive → SupplyChainDive

  • Amazon has launched a flexible financing solution in the UK for small and medium-sized businesses based on a partnership with YouLend. Amazon sellers in the country can apply for a cash advance, which will be repaid based on their sales. Loans can range up to two million euros. Deep dive →  Amazon

  • Olx cuts further 800 jobs as it shuts down OLX Autos business. The new job cuts notably come just months after Olx confirmed plans to decrease its global workforce by 15% (1,500 jobs) in January. Deep dive → TechCrunch

  • Facebook Marketplace tops the list of most complained-about online retail platforms in a recent UK study. Over half (53%) of Trading Standards Officers rated Facebook marketplace as the most-complained marketplace – more than all the others combined. Deep dive → Herald Wales

  • Walmart rolls out inventory service for third-party sellers on the marketplace. Inventory Transfer Services gives sellers the option to send goods to one centralized location and offer two-day to same-day shipping. Deep dive → Retaildrive

đź‘—Fashion marketplaces

  • Vinted reported a 51% increase in revenue to €371 million in 2022; plans to enter Denmark and Finland. In the UK, Vinted increased presence by 680% in the last 18 months (Brand Dimensions study) reaching 1M cashless transactions in April (similar level as Primark). Deep dive → AimGroup | Bdaily

  • Zalando to promote local Polish brands on its platform in Western Europe and in Poland. Among 100 Polish brands on Zalando, Kazar is is currently the best-selling one with sales across 22 foreign markets. Deep dive → Biznes Polska

  • SHEIN partners with Queen Of Raw to rescue the fashion industry’s deadstock. Shein to utilize Materia MX software to source existing materials from brands and retailers looking to responsibly clear out their excess fabric inventory. Deep dive → Forbes | Just Style 

  • SHEIN launches "AcceleraSHEIN" to support its new marketplace sellers. Program consist of training and upskilling, seller benefits and incentives to help achieve annual sales of USD 100K within 3 years. Deep dive → PRnewswire

  • Lyst, a global fashion shopping app, reshuffled its senior management team. Founder, Chris Morton moves to an executive chairman role to be replaced by Emma McFerran (Current COO). Deep dive → Standard

  • StockX revamps its seller program (the take rate for first-time sellers is 9%, the lowest is 5%) and invests in fighting fakes on its marsketplace. StockX opened 3 authentication centers in the 12 months, physically inspecting 12 million products and rejecting $90 million worth of products (incl. $30 million suspected for fakes). Deep dive → Yahoo | Complex

🍔Food marketplaces

  • Bolt signed a partnership with Starship Technologies aiming to have thousands of robots delivering food across multiple countries, starting this year. Starship has a fleet of more than 2K robots in Estonia, the UK and U.S. News comes few weeks after Uber Eats signed with Serve robotics. Deep dive →Reuters | Bolt | TechCrunch

  • Getir plans to exit France amid regulatory issues. Since March, dark stores are considered as warehouses — not stores and so local governments can decide whether they allow warehouses in city centers or not. Deep dive → Techcrunch

  • Foodpanda to offer loans to its merchants in partnership with SB Finance. Loan amount ranges from apprx. USD 500 to USD 35K. Deep dive → Daily Tribune

  • Wolt continues growth in Georgia, enters new cities and plans to offer a wider assortment of products to its customers by increasing the number of partner merchants in the app. Deep dive → Finchannel

  • Glovo signed a partnership agreement in Italy with Coca-Cola HBC in Glovo Brands Ads. Glovo Brands Ads allow CPG brands to manage in-app and off-app advertising campaigns and to connect with consumers across 25 countries where the app is available. Deep dive → Engage

📦Various marketplaces

  • TikTok to pilot in UK an in-app shopping "Trendy Beat" feature with popular items from trending videos sold by ByteDance, signaling a shift towards D2C and competition to Amazon and Shein. Deep dive → TechCrunch

  • ChatGPT to launch an AI app marketplace that will allow developers to sell their AI models. Deep dive → Reuters

  • Expedia to fully utilze AI and to transform digitally. As part of that effort, it incorporated 2 OpenAI plug-ins (one allows for Expedia booking of trips planned in ChatGPT, the other supports the planning on Expedia website). Deep dive → CIO

  • eMAG reports smaller revenues but moves to profitability. eMAG to invest EUR 5M to further boost the cross-border sales. eMAG sellers who opted to expand to Hungary and Bulgaria increased sales by 40% compared to the domestic sales. Deep dive → Romania insider | Romania insider

  • Leroy Merlin marketplace partnered with Byrd on Italian market to provide sellers with centralized fulfillment option across 7 European countries. The service will come with preferential fees for actually used warehousing space and a number of shipments sent. Deep dive → Transporti-italia

That’s all. See you next week!

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Author

Artur Stańczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that co-launched 3 start-ups

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