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If you want to learn more about Temu, you can also check our introductory report:
🌀Temu: Storm Shaking Up Global Ecommerce🌪️ 

Table of Contents

• Temu's AOV Nears $30, Older Shoppers Lead in Trans …

  • 🛒 Older Shoppers Dominate Temu

  • 🌍 AOV Differences by Country

  • 🏷️ Unbranded Goods Dominate

  • 💻 Branded Electronics at a Premium

• Temu’s fashion sales dominate, led by women’s shoe …

  • 🏡 Fashion & Sports lead, Home & Garden thrives in …

  • 👠 Women’s shoes top Temu’s fashion category

  • 👩 Women fashion drive over 65% of Temu fashion sa …

  • 🛠️ Small accessories and pet products dominate Ho …

• Mexico Temu prices 12% higher than US, Czechia 35% …

  • 📊 Mexico leads in high Temu prices

  • 💰 UK fashion costs more on Temu

  • 🏷️ Same SKU, different pricing

  • 💄 Mexico aligns with US in Health & Beauty

• Temu offers 60%-75% discounts across global market …

  • 🛍️ Global Discounts Strategy

  • 🛒 Temu Leads Incentives War

Temu's AOV Nears $30, Older Shoppers Lead in Transactions 📊 

• 📚Sources: chinatalk blog.measurable cube.asia 

Temu's average order value nears $30, with older shoppers leading in transactions. The 59+ age group placed the most orders in 2023, averaging 5.6 purchases.

🛒 Older Shoppers Dominate Temu

Temu’s data shows that older consumers drive more purchases. In 2023, shoppers aged 59+ placed 5.6 orders on average, while those aged 18-26 placed only 2.6. The average order value (AOV) across all age groups hovered around $27-$28. This trend suggests that senior consumers are embracing online shopping more actively than younger buyers, who tend to make fewer transactions.