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- ๐ This November, consumers to stock up for Xmas with essentials
๐ This November, consumers to stock up for Xmas with essentials
Plus: 75% of Polish e-commerce sell abroad; mostly Germany, UK and Netherlands
Happy Monday! Welcome to MarketMaze, the #1 newsletter in the Marketplace and E-commerce space that keeps professionals ahead of the curve. Each week we deliver insights, stats, and news so you can be up to date in just a few minutes.
Today's write-up is 2,134 words, a 8-minute read
This weekโs highlights:
1. ๐ฐNews: This November, consumers to stock up for Xmas with essentials
2. ๐Stat: 75% of Polish e-commerce sell abroad; mostly Germany, UK and Netherlands
3. ๐Headlines: Amazon, eBay, Alibaba, Allegro, Shein, Farfetch, Delivery Hero, DoorDash, Wolt, Spotify, JD.com, Woolworths and more!
4. ๐Spotlight: consumer first rental search platform, refurbished e-bikes marketplace, B2B leads marketplace
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Before we startโฆ This is our #24 issue, please take 5 min to fill in an anonymous survey to help us shape MarketMaze! As token of gratitude at the end you will get a link to our list of top EU marketplace/e-commerce events.
1. ๐ฐ News of the week
This November, consumers to stock up for Christmas with essentials
The latest survey by Boston Consulting Group (BCG) delves into the spending plans of over 7k consumers across seven marketsโAustralia, Canada, Germany, Switzerland, Poland, UK, and US. As always, below are the main insights:
๐๏ธ Worldwide knowledge on November sales events
Black Friday is an omni-presently known part of the shopping calendar
Single's Day is becoming more popular beyond China with ~25% knowing about the event (up to 40% by Poles & Germans!).
Cyber Monday still not known by 15% of consumers
๐ Changing Buying Habits in Response to Inflation
November sales events are increasingly viewed as a means to cover basic needs, with 68% planning to leverage discounts for holiday gifts.
Across countries, consumers tend to buy low-cost (26% of budget) or cost-effective products (35% of budget)
Poland still has a significant share of budget for luxury or high-price items to leverage discounts (~40% in Poland vs 24% global average)
๐ค Consumer Deal Hunting
49% of consumers check prices more frequently, and 41% make purchases based on deals.
Clear discounts on all items top the list of consumer preferences, with 30% off considered a "good deal."
๐ก Marketplaces lead the wayโฆ due to promo and pricing
Online marketplaces are expected to capture most of the online spend.
Marketplaces to gain 15% p.p. net growth vs 2022 in share of online sales
Retailer/POS choice is mainly driven by price and promo considerations
2. ๐ Stat of the week
75% of Polish e-commerce sell abroad; mostly Germany, UK and Netherlands
Cinkciarz.pl's latest study "Global E-commerce in 2024: Opportunity or Challenge for Polish Companies?" was conducted with the participation of 489 owners of online stores using Cinkciarz Pay. Here are the key insights:
๐ Market Choices and Global Expansion
75% of Polish e-commerce entrepreneurs sell their products not only within Poland but also internationally (9% only abroad)
Of Polish e-commerces venturing abroad, 53% target the German market, followed by 44% for the UK and 35% for the Netherlands.
Less saturated markets, such as Czech Republic, Romania, Hungary, or the Balkans, could be an intriguing alternative due to lower competition and marketing costs.
๐ณ Diverse Payment Preferences Across Borders
Customer preferences vary across countries, especially concerning payment methods. While BLIK dominates in Poland (84% of transactions), PayPal takes the lead internationally, with 44%, and credit cards closely follow at 38%.
Adapting payment methods tailored to each market is a crucial element in planning international expansion.
๐ Optimism and Strategies for 2024
A substantial 72% anticipate increased revenues in 2024 compared to 2023, aligning with economic analysts' predictions of a consumption rebound.
Marketing initiatives (53%), logistics (19%), and payment methods in foreign currencies (11%) are the top strategies to strengthen positions in foreign markets.
3. ๐ Headlines of the week
๐ Mass Merchant
๐ Amazon extends its "Buy with Prime" service. "Buy with Prime" is a payment option introduced in 2022 for e-retailers to incorporate into their stores. This streamlines the payment process for customers, ensuring Prime orders are delivered within two days. Amazon now allows "Buy with Prime" purchasers in the US to track orders, access 24/7 customer service, and process returns directly through their Amazon account mirroring the experience of orders placed directly on Amazon's platform. Deep dive โ TheVerge
๐จ๐ณ Alibaba and JD.com reported an increase in sales on Singles Day. Both companies have been silent about specific figures since the record year of 2021. Chinese data service Syntun estimates that Alibaba's gross merchandise sales rose 2.1 percent during SinglesDay. Discounts of 40-50% were much more common than in previous years. Deep dive โ Nikkei | FashionUnited
๐บ๐ธ eBay rolled out its new "Best Offer Immediate Payment" feature in the USA. With this update, sellers receive payment upon acceptance of a buyer's "best offer," eliminating the previous waiting period that often resulted in delayed payments and potential order cancellations. While immediate purchase through the "Buy Now" option has been a long-standing practice, eBay experimented with this approach in regular auctions during the summer, targeting a specific group of buyers. Despite the shift in sales dynamics, auctions still account for around 12.5% of eBay's sales, maintaining a close association with the platform's brand. Deep dive โ ChannelX
๐บ๐ธ Amazon to sell cars online, starting with Hyundai. Buyers in the US will be able to browse and purchase vehicles from dealers on Amazon starting next year. Amazon did not provide details about how many dealers agreed to participate. Customers will be able to search on Amazon for available vehicles in their area based on a range of preferences, including model, trim, color, and features, choose their preferred car, and then check out online with their chosen payment and financing options. Deep dive โ BBC
๐บ๐ธ Amazon will run shopping ads on Snap and Meta. The partnership will allow Snapchat and Facebook users to shop with their Amazon accounts without having to leave the app. Amazon looks to capitalize on the growing use of social media for shopping. Deep dive โ CNN Business | RetailTouchpoints
๐ช๐บ Amazon introduces 100% recyclable packaging throughout its European network. The recyclable packaging covers both Amazon-sold items and third-party products under Fulfillment by Amazon (FBA). All customer orders now come in eco-friendly, recyclable packaging such as flexible paper bags, cardboard envelopes, and corrugated cardboard boxes. Amazon witnessed a 50% increase YoY in products shipped without extra packaging in Europe. Deep dive โ Packaging Europe
๐ต๐ฑ Allegro is gearing up to enter new markets in 2024. Allegro plans to expand into Slovenia, Slovakia, Croatia, and Hungary. Allegro's entry into the Slovak market is set to commence in the first quarter of 2024. Deep dive โ Cashless
๐ Fashion & Beauty
๐ Vestiaire Collective bans selective fast fashion brands from its resale platform. Banned brands include Abercrombie & Fitch, Gap, H&M, Mango, Uniqlo, Urban Outfitters, and Zara. In November last year, Vestiaire announced the first selection of fast fashion brands and retailers that it would cut including Asos, Boohoo, Miss Selfridge, Missguided, Nasty Gal, Pretty Little Thing, Shein and more. Deep dive โ Drapersonline
๐บ๐ธ Fashionphile takes over Canadian platform LXR. The US luxury accessories resale platform Fashionphile is taking over LXR after its bankruptcy. LXR curates, sources, and authenticates high-quality pre-owned products from luxury brands and sells them directly to wholesale and retail resellers through its website. Deep dive โ FashionNetwork
๐ฌ๐ง Shein plans a Manchester office as it targets UK expansion. The site will be the fast-fashion companyโs second in the UK. It has a London office, which employs roughly 40 workers. Shein will initially hire 15 staff members in 2024. Deep dive โ retailgazette
๐ Farfetch's Wanna launched AR 3D Viewer. The Viewer enables luxury e-commerce retailers to provide immersive 3D experiences across all product categories. This addresses the ongoing challenge of replicating the tactile in-store experience in the online shopping realm. Deep dive โ FashionNetwork
๐ต๐ฑ Answear.com makes its debut in the Italian market, expanding its e-commerce presence in Western Europe. Italy becomes the 12th market for the company, known for its online store offering fashion and interior design products. Answear.com sales are diversified, with no single market contributing more than 30% to the company's total revenue. Deep dive โ WiadomoลciHandlowe
๐ Food & Grocery
๐ Delivery Hero lifts the GMV forecast. Delivery Hero raised its annual gross merchandise value (GMV) target after the online takeaway food company beat third-quarter expectations on the same metric, sending its shares up 5%. Growth was boosted by the use of AI to improve logistics and how the food was presented on Delivery Hero's platforms, boosting orders. The German group also cited improved monetization through its advertising technology, as well as service and subscription fees. Deep dive โ XMbroker
๐บ๐ธ Instacart unveils new tools to boost discovery for up-and-coming brands. Digital Sell Sheets and Brand Explorer help retailers discover up-and-coming brands to stock on their shelves. These new tools can improve a brandโs ability to engage with retailers, increasing the likelihood of having their products stocked. This expanded shelf presence not only amplifies exposure to a broader customer base but also holds the potential to substantially boost sales. Deep dive โ SearchEngineLand
๐บ๐ธ DoorDash expands marketplace with Save Mart Companies. The partnership will provide consumers in California and Nevada access to Save Mart, Lucky and FoodMaxx on DoorDash, allowing them to have groceries delivered to their door the same day in under an hour on average. Deep dive โ YahooFinance
๐ฌ๐ง Uber Eats, Deliveroo and Just Eat urged for stricter controls. Britain's interior ministry asked to end the practice of unchecked account sharing by their drivers and riders over worries about illegal and underage workers. While food delivery companies conduct initial checks on individuals seeking employment, verifying their age and legal right to work in Britain, once approved, drivers have the ability to subcontract their accounts to others without undergoing further scrutiny. Deep dive โ Pymnts
๐ฉ๐ช Wolt to deliver pharmacies in Germany. Wolt partnered with Sanvivo to be able to offer a range of 950 local pharmacies directly in the Wolt app. Sanvivo connects local pharmacies with digital business models and wants to turn them into digital market participants. Initially, customers in Hamburg, Munich, Berlin and Dรผsseldorf will be able to save themselves the trip to the pharmacy. Deep dive โ Mobiflip
๐ฆVarious
๐ Spotify launches a podcast ad marketplace in 5 countries. The Spotify Audience Network, first launched in 2021, is available in nine countries, such as Germany and the US for podcast publishers and creators to monetize their content. After investing over a billion dollars to build up its podcast business with 5M titles and 100M podcast listeners, Spotify is focusing on boosting advertisement revenue from the format. Deep dive โ Reuters
๐ช๐บ JD.com potentially wants to acquire MediaMarkt and Saturn. JD.com has been in talks with several shareholders, including The Haniel family, which holds a 16.7% stake in Ceconomy, the parent company of MediaMarkt and Saturn. The electronics retail group Ceconomy is considered chronically undervalued; in February, the French retail group Fnac Darty was discussed as an interested party, and in September, the Migros subsidiary Galaxus. Deep dive โ RetailDiv
๐ฆ๐บ Woolworths Group consolidates its 3 marketplaces into one platform. โMarketPlusโ combines business from MyDeal, Everyday Market, and the recently launched Big W market. The combined platform hosts thousands of sellers and boasts partnerships with homegrown brands like Koala and Appliances Online. Deep dive โ PowerRetail
๐Spotlight
๐บ๐ธ Dwellsy's (consumer-first rental search platform) earns $11.5M seed round. Dwellsy, which launched 4 years ago, hosts a consumer-facing marketplace and provides quality, enterprise-level rental price data. The data, which is continuously refreshed, includes information on over 14 million rental units. More than 250 attributes are covered, providing extensive details for informed decision-making. Deep dive โ Yahoo finance
๐ซ๐ท Upway (refurbished e-bike marketplace) raised $30M at a higher valuation. Upway is proving out an impressive enough business case to boost its market capitalization at a time when most valuations are coming back down to earth. Upway didnโt share its new valuation, but the fresh capital brings its total funding to $60 million. Upway intends to use the fresh funding to expand further in the U.S. Deep dive โ TechCrunch
๐บ๐ธ Glencoco raises $3M to build a marketplace where B2B companies exchange leads for bounties. Glencoco provides the tools, software, and interface for companies to freely list a campaign on its marketplace and allow certified business development consultants to source sales-qualified meetings and submit them to companies on a flexible, gig-remote basis. The company intends to use the funds to further invest in AI augmentation to improve user productivity and expand their services beyond the US, UK and Canada to address global demand. Deep dive โ FinSmes
Thatโs all. See you next week!
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Author
Artur Staลczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain ลปabka and Entrepreneur that co-launched 3 start-ups
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