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  • 🌀Twitter to become AI-based Global Marketplace. Can it succeed?

🌀Twitter to become AI-based Global Marketplace. Can it succeed?

Plus: The UK e-fashion continues to shrink from pandemic peak. Can it decline below 2019 levels?

Happy Monday! Welcome to the MarketMaze newsletter, where we bring you the latest news, statistics, and analysis from the E-commerce & Marketplace space so you can stay ahead of the curve. Each week, we'll send you an email covering all the information you need, and it will take just a few mins to read.

Today's write-up is 1,759 words, a 5-minute read.

This week’s TL;DR:

1. 📰News: Twitter to become AI-based Global Marketplace. Can it succeed?

2. 📊Stat: The UK e-fashion continues to shrink from pandemic peak. Can it decline below 2019 levels?

3. 📖Headlines: Amazon, OLX, Temu, TikTok, Empik, Farfetch, Shein, Zalando, DoorDash, Uber Eats, Swiggy, Getir, Etsy and more!

4. 😲Mazes: Top6 EU countries ecommerce share, Influencers are the key to our decisions, DoorDash with big lead in the US

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1. 📰 News of the week

Twitter to become the AI-based Global Marketplace. Can it succeed?

  • On Sunday, Elon Musk made a significant announcement about his plans to revamp the microblogging platform Twitter into an AI-based global marketplace

    • Through a series of tweets, Musk revealed the platform's new minimalist logo design and updated his bio to include X.com, a domain that now redirects to Twitter's official website

    • The new logo is inspired by Art Deco, a popular French art school from a century ago. Twitter's CEO, Linda Yaccarino, confirmed the upcoming changes and provided further details

    • The rebranded version, referred to as 'X', will introduce AI-focused products and tools, enabling enhanced interactivity through audio, video, messaging, and payments/banking

  • Yaccarino emphasized that the transformed Twitter, now known as 'X', aims to become a global marketplace for ideas, goods, services, and opportunities, all powered by artificial intelligence.

    • While these changes represent a bold vision for the platform's future, some Twitter users voiced their concerns and backlash over Musk's tweet about bidding farewell to the Twitter brand and "all the birds."

    • Critics argued that the current platform's success might be jeopardized by dismantling its familiar identity. Nevertheless, Musk remains determined to steer Twitter into a new era of innovation and AI-driven functionalities

Deep dive → TheGuardian | NBC news

2. 📊 Stat of the week

The UK e-fashion continues to shrink from the pandemic peak. Can it decline below 2019 levels?

  • The UK online fashion sector experienced significant growth during the pandemic, amounting to £36.2bn. However, in 2022, the sector began to stabilize and showed a decline compared to the exceptional levels of 2020 and 2021, although it still remained ahead of its pre-pandemic state.

    • Apparel constituted the largest portion of the sector, accounting for 70% of sales, with women's clothing dominating this segment at 51%, generating revenues of £13bn in 2022.

    • Footwear, comprising about 11% of online fashion sales, experienced the largest year-on-year decrease among all sub-segments

    • Accessories, representing 19% of the market, showed more resilience, with revenues in 2022 slightly surpassing those of 2020 and only marginally lower than their peak in 2021.

  • The shift to online fashion shopping was primarily driven by smartphones, with over 80% of consumers consistently using mobile devices to shop for fashion online, surpassing other digital channels.

  • In terms of consumer preferences, a substantial portion of UK fashion consumers (86%) expressed a desire for ethically made clothing, and 72% sought sustainable fashion options, with 53% of them willing to pay more to support this cause.

📓Key consumer numbers:

Easy returns were crucial for 80% of shoppers when selecting where to make their purchases.

42% of UK shoppers bought goods through platforms like Facebook and Instagram, resulting in a doubling of retailer revenues from social media within a year.

51% of UK online fashion shoppers have subscription-based ecommerce services, with free and speedy delivery

Deep dive → InternetRetailing

3. 📖 Headlines of the week

🛒 Mass merchant marketplaces

  • 🌎 Amazon to build $120M facility to prep Kuiper internet satellites for launch. Project Kuiper is Amazon’s plan to build a network of 3,236 satellites in low Earth orbit, to provide high-speed internet access anywhere in the world. Deep dive → CNBC

  • 🇺🇸 Amazon palm-scanning payment technology is coming to all 500+ Whole Foods. Amazon One’s service has been established at more than 400 locations across the US and has reached a milestone of over 3 million uses. Deep dive → TechCrunch

  • 🇺🇸 eBay Cracks Down on International Sellers in July. Numerous eBay sellers from other countries are reporting that eBay restricted their selling privileges in the US and Canada this month and is holding their funds. Deep dive → ecommerce bytes

  • 🇲🇾 TikTok Shop signed a ‘buy now, pay later’ partnership. TikTok Shop will include Atome as a payment option, which would allow customers to spread deferred payments over three or six months. TikTok Shop has been aggressively expanding into e-commerce in Southeast Asia, as the company looks outside the U.S. for growth as part of e-commerce push. Deep dive → CNBC

  • 🇪🇺 Dutch OLX contributes to the EU antitrust probe into Meta. The European Commission has accused Meta of gaining an unfair advantage by tying its classified advertisements service Marketplace with its social network Facebook and imposing unfair trading conditions on rival online classified ads services. Deep dive → Reuters

  • 🇵🇱 Empik group with +15,5% yoy growth in revenue, +22% in GMV and EBITDA of EUR 50M. The share of online and digital channels in the group's total sales exceeded the symbolic threshold of 50% last year, driven also by the dynamic development of the marketplace platform (EmpikPlace), which is responsible for 26% of overall GMV. Deep dive → CEO.com

😲 Maze of the week
TOP6 countries = 70% of EU ecommerce

72% of EU online spend is generated by top 6 ecommerce markets. Top2 (UK and Dach) for almost 30%

CBRE

👗 Fashion marketplaces

  • 🌎 Farfetch seeks tech that enriches the Digital Luxury Experience. The company’s innovation team spends its time sifting through myriad start-ups and early-stage companies to find tech that makes the client’s experience faster, easier and as pleasant as shopping in a luxury boutique. Deep dive → WWD

  • 🌎 Cettire to dominate the luxury market alongside Farfetch. Hedge fund that has owned Cettire since at least 2021, believes it is uniquely positioned to compete in the market. Deep dive → Afr.com

  • 🇺🇸 Shein spends $600K on US Lobbying as it faces Washington scrutiny about forced labour and its opaque supply chain. Deep dive → Business of Fashion

  • 🇺🇸 Temu accuses Shein of starting ‘war’ over US markets. Temu sued Shein for violating antitrust laws by trying to monopolize suppliers and engaging in other allegedly illegal behavior. Shein sued Temu in Illinois federal court in December, alleging that the latter had enlisted online influencers “to make false and deceptive statements” about Shein to promote its own goods. Deep dive → Edition | TheGuardian

  • 🇪🇺 Amazon joins Zalando in challenging its Designation as VLOP under the Digital Services Act. Entities designated as VLOPs must be prepared to comply with the relevant obligations by next month. Deep dive → Lexology

  • 🇩🇪 Zalando offers size advice based on uploaded two selfies. First rolling out in Germany, Austria and Switzerland, the tool is expected to alleviate issues with size-related returns, particularly in women's tops and dresses Deep dive → RetailGazette | TrendWatching

😲 Maze of the week
Influencers are often key to our decisions

55% of UK respondents are more likely to buy from brands that use influencers according to Capterra study among 1013 UK customers

🍔 Food marketplaces

  • 🇺🇸 DoorDash adds self-service integration with 2 point of sale providers (ItsaCheckmate and Deliverect). This will allow selected restaurants to onboard in days as opposed to weeks on the DoorDash platform. Deep dive → DoorDash

  • 🇺🇸 Uber lost in court over Uber eats drivers' work-related expenses. Erik Adolph sued Uber in 2019, claiming the company misclassified UberEats drivers as independent contractors rather than employees, who must be reimbursed for work expenses under California law. Deep dive → Reuters

  • 🇺🇸 Uber eats teams with Vroom to boost c-store sales. New Vertical is now at in excess of a $5 billion annualized gross bookings run rate. Deep dive → Pymnts

  • 🇮🇳 Swiggy launches a tool for restaurants to expand locations. “Network Expansion Insights” is aimed at empowering partner restaurants to make informed decisions for their network expansion. 100+ partners already used the tool. Deep dive → Prokerala

  • 🇬🇧 Getir seeks USD 500M in new funding and sells equipment in the UK. Getir is close to securing a deal with Abu Dhabi sovereign wealth fund Mubadala, amid rumors that the delivery platform is heading for insolvency. At the same time, Getir is planning to sell off dozens of bikes, chiller cabinets, and delivery boxes as it closes several dark stores around the UK. Deep dive → Grocery Gazette 

  • 🇬🇧 Co-op and Uber eats with a joint reward program. Co-op Members can now earn the same Membership rewards when making purchases through the Uber Eats app as they can in-store or through Co-op’s own online shop. Deep dive → Co-operative

  • 🇭🇺 Wolt launched its new business unit, Wolt Drive in Hungary. Wolt in Hungary has grown from a few dozen to more than 7K couriers, and it is present in almost 60 municipalities beyond Budapest. Deep dive → Bbj

😲 Maze of the week
Doordash with big lead in US

65% of the US market share has DoorDash (including subsidiary Caviar). Next in line in Uber Eats (with Postmates) with 25% according to June 2023 Bloomberg Second Measure study

📦Various marketplaces

  • 🌎 Whop, an online marketplace for digital goods, raises $17M. Whop is differentiated by its selling experience and product discovery engine. Deep dive → TechCrunch

  • 🇸🇬 Novelship to expand the sneakers marketplace with Snoop Dogg from the current 30 sneaker brands and 40 apparel brands. In 2022, the company raised close to $10M funding round to further expand in Asia Pacific and explore metaverse integration. Deep dive → e27

  • 🇧🇷 Etsy sells Elo7 (Brazilian Etsy) 2 years after buying it for $217 million. Etsy bought Elo7 and Depop at a time when tech valuations were sky-high. Deep dive → Business insider

  • 🇬🇧 Cazaar, the marketplace of fun reports 500% growth yoy. It curates 550K products and a network of hand-picked UK-based sellers. Deep dive → ChannelX

That’s all. See you next week!

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Author

Artur Stańczuk is a Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that co-launched 3 start-ups

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